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Delay named Brand Ambassador for Midea Unicool Air condition
Ghanaian Television personality, Deloris Frimpong Manso, Affectionately called Delay was on Wednesday, November 22, 2023 named Brand Ambassador for the new Midea Smart Unicooler Air Condition brand.
The deal will see Delay become the lead influencer for the Midea range of Air Conditions.
Speaking at the launch which took place at the Headquarters of Electroland Ghana Premium Room at Spintex in Accra, the Marketing and Media Relations Manager, Adiza Kuburah Ibrahim said the choice of Delay was a result of her capacity to create awareness and the strategic positioning of her brand.
She said any brand that associates with Delay gets the needed results, and for that reason, the team settled on her as an influencer for the new product.
Adiza Kuburah added that the introduction of the range of Air Condition comes with a Corporate Social Responsibility arm to give back to society.
The Sales Manager of Electroland Ghana Limited, Vincent Azan-Gbiok, said this is a ground-breaking technology which is not available on the Ghanaian market, adding that the Unicool game-changing Air Condition is designed to provide a comfortable and efficient cooling experience while emphasising energy efficiency and silent operation.
He said those who are fed up with frequent power outages, high electricity costs, and low power of generators will find solace in the new smart Midea Air Condition.
“Talking about the key functions of the Unicool Air Condition, he said it has better flexibility and durability compared to others. It gives you the ability to regulate your air condition regarding consumption of power,” she added.
On her part, Delay expressed her appreciation to Midea for choosing her as a Brand Ambassador for the Midea Unicool Air Condition.
She said the Air Condition is a smart one which meets all the current technological needs, adding that she has experienced it as an ambassador.
Delay announced a #Unicoolsalesstockchallenge where interested individuals are required to record a minute sales talk video highlighting the special characteristic of Unicool.
She noted that the said video is to be posted on their social media platforms, tag her and Midea with the hashtag.
The Brand Ambassador said the three lucky winners would be flown to Dubai together with her on an all-expenses-paid trip for five days.
The challenge runs from now till Christmas.
By Edem Mensah-Tsotorme
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Zipline, GHS reduce maternal mortality in Ashanti Region by 56.4% – Study
A recent impact assessment study on aerial logistics to improve maternal health and emergencies has revealed a remarkable reduction in maternal mortality by 56.4% in Ghana’s Ashanti Region, thanks to the collaborative efforts of Zipline and the Ghana Health Service (GHS).
This was revealed at the National Ghana Health Service Research Conference organized by the Ghana Health Service in partnership with Zipline. The study, which focused on the impact of aerial logistics in healthcare, also noted a 19.9% increase in antenatal visits and a 25% rise in in-facility births, signaling a significant boost in maternal health outcomes.
The success according to the study is attributed to the on-demand availability of blood and essential medical supplies provided by Zipline’s innovative drone delivery system. This consistent access to critical resources has increased patient confidence in the healthcare system, encouraging more mothers to seek necessary care throughout their pregnancies.
Speaking on the highlight of the study, the Research Officer at Ashanti Regional Health Directorate stated, “the significant decrease in maternal mortality we’ve seen is a clear indication of the vital role that reliable access to medical supplies plays in healthcare. The ability to deliver blood and essential medicines exactly when they’re needed has transformed how mothers in the Ashanti Region perceive and engage with the healthcare system.”
“It’s an achievement that speaks to the importance of introducing technology in healthcare delivery. Mothers now feel more confident in seeking care, knowing that they will receive the support they need throughout their pregnancies,”he stated.
The study examined data from 191 health facilities, including hospitals, health centers, and Community-based Health and Planning Services (CHPS) Compounds. Among these, 99 facilities were served by Zipline’s aerial logistics, while 91 were not. The research employed adjusted rates for various key indicators, such as antenatal consultations, emergency visits, referrals, live births, hysterectomies, maternal deaths, and neonatal deaths, as the main dependent variables.
The qualitative aspect of the study aimed to describe and analyze the changes in satisfaction levels among healthcare providers and patients, perceived quality of care in maternal health and emergencies, and experiences related to the use of aerial logistics. In-depth interviews were conducted with 22 patients and 23 healthcare providers at the participating facilities.
Globally, maternal mortality remains a critical public health challenge, with stark disparities between high-income and low-to-middle-income countries (LMICs).
According to the World Health Organization (WHO), the majority of maternal deaths occur in LMICs, often due to preventable causes. In Ghana, particularly in the Ashanti Region, the problem is critical, reflecting the broader challenges faced across the African continent. Beyond this, socio-economic, geographic, and infrastructural factors intensify the risks associated with pregnancy and childbirth, highlighting the urgent need for innovative solutions to improve maternal health outcomes.
As maternal mortality continues to pose a challenge in low-to-middle-income countries, the success seen in Ghana’s Ashanti Region offers a promising model for other regions and nations striving to improve maternal health outcomes through innovative solutions.
Zipline is poised to continue leading the way in revolutionizing healthcare delivery, ensuring that every mother has access to the life-saving resources, no matter where she lives.
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Traders, ‘Okada’ riders take over Circle pavement
• Korle-Bu CEO with staff of Nivaansh MediQas
Activities of traders and drug addicts are contributing to make the Kwame Nkrumah Interchange (Circle) area very uncomfortable and unsafe for commuters.
Day in and out, pedestrians are ‘ejected’ from the pavement created for their safety as traders preferred to sell their wares on that space.
That hinders the free movement of the pedestrians.
The small space left for the pedestrians are also shared with ‘Okada’ riders.
As if these woes are not enough for a commuter on a single day, they also have to navigate carefully to avoid clashes with drug addicts and the mentally challenged.
These people have turned the pavements into their places of abode, covering every inch of space with their wares.
Our photographer, Lizzy Okai, captures some of the unfriendly scenes the authorities must try and deal with to restore sanity to the area.
By Lizzy Okai
