Ghanaian actor and entrepreneur, Fiifi Coleman, through his Fiifi Coleman Productions has launched a Private Actors Welfare Scheme (PAWS).

The initiative which is to cushion actors in times of difficulties is championed by Fiifi Coleman, in partnership with Hollard Insurance.

Speaking at the launch which took place on Saturday, January 4, Fiifi Coleman said, actors bring joy, laughter, tears and inspiration to people but for too long their stories have ended sadly.

He said these stories of aging actors battling with ill-health, struggling to afford a comfortable living among others must be a thing of the past.

He said this is a failure of an industry to protect its own, and a failure of a community to ensure the hands that built their dream does not crumble in despair, “but today, we say enough is enough, today, we reclaim our narrative, today I present to you the Private Actors Welfare Scheme (PAWS).”

According to him, “we are stepping into an era, an era where are futures are not left to chance but secured by the very industry we dedicated our lives to.”

He noted that this scheme was more than a financial security, adding that it was dignity, respect and above all it provides hope.

Fiifi Coleman concluded by saying that the scheme would ensure that their journey ends in beauty and not despair.

On her part, Eunice Etornam Owusu, the Group Business and Partnership Manager of Hollard Insurance, interacted with the actors on modalities of the scheme and assured them of a secured future under the scheme.

The launch which was also a dinner for the actors was graced by amazing personalities such as Adwoa Smart, Akofa Edjeani, George Quaye, Mawuli Semevor, Vivian Opare, Amankwah Ampofo, Pascaline Edwards, Ken Fiati, Oscar Provencal, Naa Ashorkor, Salinko, Abeiku Sagoe, Edinam Atatsi, Fred Amugi, Nii Saka Brown, and Quappiah, among others.

By Edem Mensah-Tsotorme