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Lamar Berko: Translating love for jewellery into big business

Growing up, Ghanaian entrepreneur Lamar Berko had a love for jewellery which has endured till today and has seen him become a top jeweller.

Lamar, who is based in the UK, runs LB Jewellers which caters to clients from around the world.

In an interview recently, he indicated that coming from humble beginnings, he was self-motivated and that has pushed him to success in the jewellery industry.
 
“Motivation I believe was just me. I say that because as a young boy I loved jewellery, fashion is an integral part of me. My uncle trusted me to sell his watch that I was fascinated about. Though he didn’t believe I could sell it because it was expensive, I did.

“From then, he gave me more watches to sell. I realised I had to expand, so I used social media to promote my business,” he said.

According to Lamar Berko, building the LB Jewellers brand has not been an easy journey. “Building the brand till now has been a lot of hard work, burning the midnight oil, humility, honesty and the fear of God.”

Speaking on how he is making it as an African in such a global industry, Lamar Berko said, “Though I have never been about race it was interesting to find out most people would rather purchase from others even though they know your product is good because you are new in the industry.

“It was very disheartening to find out people did not want to believe in my brand. And it’s not just me, it happens to a lot of new business owners. I decided not to let the system define me or my future. So I pushed, I invested in advertising and I made sure my quality and service was beyond what people were used to,” he said.
 
While the people who patronise his jewellery seem to be mainly successful people, Lamar said he does not have preferences when it comes to his clientele.

“I am not biased when it comes to my clients, I am very open. My clients mostly find me. I believe successful people seek to have the best things in life. They work hard for their money so they believe in quality and durability,” he stated.

The 28-year-old is an example of how when young people are trusted and encouraged, they can do great things.

Lamar is of Ghanaian descent and has already started extending a hand to help with the development of the youth in Ghana.  

He is a supporter and main sponsor of Ghana’s Greengen FC. His main focus is to unearth and promote young talents to become great.

He concluded that LB Jewellers is passionate about Africa and will continue to provide quality service to its growing clientele.

Source: graphic.com.gh

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 Redeemed Baptist Church congratulates trio

 Three members of the Redeemed Baptist Church in Ogbojo – Emerita Professor Eliz­abeth Ardayfio-Schandorf, Mrs Florence Mangwe Hutchful and Mrs Comfort Owusu, were among 22 award recipients for their exceptional contribution to national development at the 10th Ghana Women of Excellence Awards ceremony held in Accra.

The trio were recognised for their exceptional performances in their respective field of endeav­ours.

Emerita Ardayfio-Schandorf is a seasoned geog­rapher and Chairperson of the Public Interest and Accountability Committee (PIAC), Mrs Hutchful comes in as the first President of the Chartered Institute of Human Resource Management, Ghana and Mrs Owusu as the Executive Director of the Association of Rural Banks (ARB) Ghana.

The awards, held on the eve of the Internation­al Women’s Day, is a component of Ghana’s ob­servation of the Day which was under the theme ‘Empowering the Ghanaian woman for National Development.”

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The clergy and congregation of the Redeemed Baptist Church says Ayekoo to the award winners.

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 TGMA unveils nominees for 26th edition

Organisers of the Telecel Ghana Music Awards (TGMA) have unveiled nominations for the 26th edition of the awards.

A ceremony to unveil the awards held last Saturday at the Grand Arena was filled with shocks, surprises, and excitement.

The ultimate category, Artiste of the Year will see, Kweku Smoke, Joe Mettle, Team Eternity, King Prom­ise, Black Sherif, King Paluta and reigning champion, Stonebwoy.

King Paluta, King Promise and Stonebwoy

Best New Artiste of the Year, a key category for the emerging talents to make a mark will feature Lali X Lola, Arathejay, Rap Fada, Beeztrap KOTM, and Kwesi Amewugah.

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Lovers of gospel music will have a tough time choos­ing Empress Gifty, Joe Mettle, Team Eternity, Piesie Esther, Diana Hamilton or MOG Music as the Gospel Artiste of the Year.

Medikal, Sarkodie, King Paluta, Black Sherif, Kweku Smoke, Beeztrap and Amerado will battle it out for the Best Hiplife/Hip Hop Artiste of the Year crown.

A category which would generate controversy is the Best Rap Performance with a fierce contest between Sarkodie, Okyeame Kwame, Eno Barony, Lyrical Joe, Flowking Stone and Kweku Smoke.

There are other interesting categories like High­life Song of the Year, Telecel Most Popular Song, Male and Female Vocalists of the Year among others up for grabs for the 26th edition of the Telecel Ghana Music Awards.

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The reigning Artiste of the Year, Stonebwoy was nominated in the same category again in addition to Album/EP of the Year – “Up and Running”, Best Reg­gae/Dancehall Song – “Psalm 23”, Best Music Video – “Jejereje”, Best Reggae Dancehall Artiste, Interna­tional Collaboration of the Year – “Ekelebe” featuring OdumoduBlvck, “Jiggle And Whine” featuring Spice, and Most Popular Song – “Jejereje”.

This year’s edition of Ghana’s biggest music night comes off on May 3, 2025, at the Accra International

 By Edem Mensah-Tsotorme

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