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Lifebuoy appoints 2 CEOs to champion handwashing in Ghana
Belicia Asigri (left) and Kwame Danquah
Lifebuoy, hygiene soap brand, has celebrated Global Handwashing Day in Ghana by appointing two “H for Handwashing” Chief Education Officers (CEOs) who will spread the important message of handwashing with soap and water.
The two CEOs were announced during a celebration at the Christ the King International School in Accra after a nationwide selection process where two pupils, Belicia Asigri of Services Basic School and Kwame Danquah of Christ the King International School were handpicked from dozens of children under the age of 12.
Speaking on behalf of the Minister of Education, Director of Pre-Tertiary Education at the Ministry of Education, Nana Baffuor Awuah, lauded the use of children as peer educators, saying.
He said “I have no doubt that this initiative will raise a generation of hygiene-conscious citizens who will add to the development of the nation through sensitisation in their communities and become responsible change agents.”
Osato Evbuomwan, Category Manager Skin Cleansing of Unilever Ghana said, “Lifebuoy’s purpose has always been about preventing illness by promoting good hand hygiene through handwashing with soap.”
According to him, “this Global Handwashing Day, we are incredibly excited to recognise the fundamental role children can play in spreading the message that H must stand for Handwashing. Through the power of peer-to-peer learning, we hope to inspire more children to rise and change the world’s handwashing behaviours.”
With Lifebuoy having already reached over six million schoolchildren across Ghana with educational material to improve handwashing behaviours, the new CEOs will be accelerating the impact through peer-to-peer learning and calling on schools to integrate hygiene into national curricula.
In 2020, Lifebuoy launched its award-winning campaign, “H is for Handwashing”, aiming to fundamentally change the world’s handwashing habits and accelerate handwashing behaviour change for children. Through this campaign the brand’s intent was to transform the letter H in the alphabet to a symbol for Handwashing.
This year, Lifebuoy is harnessing the power of peer-to-peer learning within the context of early childhood learning.
Numerous studies have shown that children are more likely to change their behaviour when influenced by others, with one study finding 59 per cent of students changing their behaviour after being influenced by their peers.
Therefore, Lifebuoy is calling on young changemakers to take on the mantle of “H for Handwashing” Chief Education Officers (CEOs) to inspire and cultivate a new generation of hand hygiene ambassadors.
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Many SOEs have been used as mere instruments for personal wealth accumulation –Pres.Mahama
President John Dramani Mahama has expressed concern over the misuse of State-Owned Enterprises (SOEs) for personal financial gain by individuals in leadership positions.
Speaking during a meeting with Chief Executives of specified entities under the State Interest and Governance Authority (SIGA) on Thursday, March 13, the President directly attributed the dire state of SOEs to their leadership, accusing chief executives, management teams, and governing boards of prioritising personal enrichment over organisational efficiency.
He pointed to bloated budgets, unjustified allowances, and unnecessary expenditures as factors draining public funds while SOEs continue to rely on government bailouts.
“Many SOEs have been used as mere instruments for personal wealth accumulation by appointees. The chief executives, management, and boards of these enterprises are responsible for this situation. Some SOEs have become perennial loss-makers, draining public funds with bloated budgets, unjustified allowances, and unnecessary expenditures while relying on government bailouts as if entitled to them. Many of these entities are at their lowest point in the entire history of the Fourth Republic,” he said.
President Mahama further noted that many SOEs have been plagued by inefficiencies, corruption, and mismanagement, leading to consistent financial losses. He cited the 2023 State Ownership Report by the State Interests and Governance Authority (SIGA), which highlighted systemic inefficiencies and wasteful expenditures within these entities.
He therefore reaffirmed his commitment to reforming under-performing SOEs and ensuring they serve national interests.
He warned that loss-making SOEs will no longer be tolerated and will either be merged, privatised, or closed.
“I will assess you based on your performance. If you do not align with the pace of the reset agenda, you may be asked to step aside. If that adds to the horror movie, so be it,” he added.
Source: Myjoyonline.com
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Prophet Courage Heavens set to launch ‘Predestination’ book on March 23
Prophet Courage A. Heavens is set to launch the much-awaited book titled ‘Predestination’ on Sunday, March 23, 2025 at 5:00PM.
The launch, which is expected to impact lives, will take place at Crossgates Ministries, Flattop, off N1 Highway, opposite Angel Hauz.
The book is aimed at addressing the way people struggle to understand how free will and destiny align.
It is also aimed at providing clarity on God’s sovereignty and one’s place in His divine plan.
The various chapters of the book address various issues through scriptures and personal stories.
Committed to impacting society, part of the proceeds from the book will go into Courage Heavens Education Legacy (CHEL), an educational foundation transforming lives.
CHEL is dedicated to providing financial support and mentorship to brilliant but needy students, ensuring they have access to quality education and opportunities for a better future.
Prophet Courage Heavens is a prolific writer and previously authored Eli Eli Lama Sabachthani, a powerful book that encourages unwavering faith in times of trials.
In addition, he has written seven more prophetic and life-changing books that are yet to be published.
He is dedicated to raising the next generation for impactful ministry. As the leader of Crossgates Ministries, he nurtures believers in faith and purpose.
