Entertainment
Longrich International ‘The Marketing Queen’ pageantry launched
Longrich International Company unveiling the pageant
Longrich International Company has launched a new pageantry called ‘The marketing queen’ in Kumasi.
The beauty pageant was unveiled inside the law faculty auditorium on Kwame Nkrumah University of Science and Technology (KNUST) campus.
This was after the ‘Krom Aye Hye’ promo launch by the company.
The chartered accountant for the company, Mr Kennedy Amoako, said Participants would be provided with free accommodation while marketing teams would be formed for each contestants in the pageantry and even after eviction, the person will still be allowed to be part of the marketing team.
He said coupons and cash would be awarded to evictees and cash prizes and other souvenirs would also be given to the winner of the pageant.
Award-winning actress and women rights activist, Akuma Mama Zimbi, is the brand ambassador for the Longrich Company as well as the Marketing Queen pageantry.
According to her, although ‘The Marketing Queen’ is a beauty pageant, it does not only involve showing pretty faces, nice body figures and great facial expressions, but also showcasing one’s marketing skills.
“The main motive of the pageant is to train ladies with new and great marketing strategies to help them establish themselves very well.”
Akumaa Mama Zimbi urged every lady to try and be part of the pageantry to enjoy the benefit it entails.
Invited personalities present at the official launch of the pageantry included Dave Dai, Country Manager of Longrich Company, Mr Kennedy Amoako, Chartered Accountant, Dr Annie Ruth, a lecturer, Pastor Joseph Ntim and Godfrey Younayel.
Longrich is an international company that tends to impact lives through the promotion of good health and quality products.
By Sampson Kofi Agyekum
Entertainment
Prophet Atarah opens new studio, launches Atarah Praise 2025
Prophet Joseph Atarah has launched his annual event aimed at bringing believers together in an atmosphere of worship and praise.
The theme for this edition is ‘Restoration’ with the belief that patrons would be restored in the face of their challenges.
The programme will be in two parts, with the first scheduled to take place in the United Kingdom at 5pm on May 11, at Pleasant Place Church.
The Ghana edition will take place at the forecourt of Believer’s Grace Crown Ministry International, Bond Square, Adenta Barrier, at 4pm on May 25.
Prophet Atarah has paraded Piesie Esther, Kofi Owusu Peprah, Nana Yaw Asare and Mavis Asante among others for the Ghana edition.
For the UK edition, patrons will enjoy performances from Kofi Owusu Peprah, Kobby Mantey, Emmanuel Smith, and Ern Ruthy.
Speaking at the launch, Prophet Atarah said, God has been good throughout last year, and 2025 has started on a positive note.
Against this backdrop, he wants to bring believers together and, in unity, to praise God.
He said, like what happened last year, a lot of miracles will take place.
In a related development, Prophet Atarah also commissioned a new studio for rehearsals and live recordings.
This, he said, was not limited to him, but open to every musician across all genres.
By Edem Mensah-Tsotorme
Entertainment
Sista Afia keen on winning Highlife Artiste of the Year crown
Ghanaian music diva, Sista Afia is keen on winning the Highlife Artiste of the Year crown.
Sista Afia, the only female nominated in a category with men, had 27 successful shows,both locally and internationally, within the year under review.
This notwithstanding, she believes that the number of music releases coupled with numerous performances across the country and abroad puts her in pole position to win the ultimate.
She is of the belief that as the only female in the category testifies the level of work she put in to be amongst the men.
Sista Afia has therefore urged the board, the academy and the general public to vote for her massively to win the crown.
For the past 10 years, she has poured her heart and soul into preserving and innovating Ghana’s beloved highlife sound, weaving modern rhythms with soulful melodies that keep the genre alive in the hearts of the youth.
While trends have come and gone, Sista Afia stayed true to her roots, giving us timeless music that tells real stories, our stories.
What makes her presence powerful isn’t just her voice or her music; it’s her message. In every note she sings, there’s a quiet defiance. A reminder that women, too, can carry the legacy of highlife.
The 26th TGMA is slated to take place on May 10 at the Grand Arena.
The event will see varied performances and artistes who have distinguished themselves in the year under review rewarded.
By Edem Mensah-Tsotorme
