News
Serene Insurance unveils corporate cloth for staff
Serene Insurance staff in the new cloth
Serene Insurance, a member of the First Sky Group and a leading general insurance company, has unveiled a corporate cloth for staff.
The move was to reinforce the company’s strategic brand influence and identity.
The Chief Executive Officer (CEO) of the company, Mrs. Mercy Naa Koshie Boampong, said the new cloth was a significant milestone in the company’s journey.
She explained that the new corporate cloth was a symbol of unity and identity to project a sense of professionalism, adding that “it is an important activity to enhance recognition of Serene Insurance’s brand identity”.
“It underpins our desire to remain professional and comfortable at the same time, and as a marketing instrument, enforces our consistency and sense of unity, belonging and team identity.”
“The ultimate impact on our cherished clients, both existing and prospective, is a deepened sense of trust and credibility as we are distinguished from competition”, Mrs. Boampong stated.
A member of the Board of Directors, Mr. Yaw Oduro, commended staff for their commitment towards realisingcompany’s vision of being a dominant player in the general insurance ecosystem.
The Chief Executive Officer of First Sky Commodities, also a member of the First Sky Group, John AhiaAwateylauded the Board and Management for theirhard work, manifesting in strong growth in key financial metrics across its various business segments.
He urged staff to exhibit enthusiasm when interacting with customers to strengthen connection between the brand and customers in marketing their products.
By Anita NyarkoYirenkyi
News
Swallowed by the Sea! …Keta’s coastal lines, landmarks, efforts to preserve heritage
The Atlantic Ocean is no longer a distant blue horizon for the people of Keta.
It now circles around their doorsteps, uninvited, unrelenting, pulling down walls and other structures, erasing memories, and threatening lives.
Hovering precariously between the restless sea and the Keta Lagoon, this once-thriving coastal town is slowly being obliterated.
Salt water has become both a physical and metaphorical threat, dissolving the town’s past as fast as it claims its future.
Madam Aku Atitso, 62, lives in a crumbling former Prisons Service quarters – one of the few structures still standing on the eroded stretch of Queen Street.
She sits quietly at the entrance, preparing a modest breakfast for herself and her granddaughter.
The air is thick with salt and silence. “The sea took everything,” she says softly. “My husband’s nets, our mattress, our memories all gone overnight.” Her voice trembles. “This place too is dying. But it’s the last place with a roof over my head.”
A few metres away, Aunty Esinam, 79, watches the sea from a low stool beside a wooden shelter. Her eyes do not blink. “That spot,” she points, “used to be someone’s living room, a whole family lived there”.
It’s not just homes that are vanishing. Landmarks that anchored Keta’s cultural identity are disappearing one after another. The once-imposing Fort Prinzenstein, a haunting relic of the transatlantic slave trade is now more of a ruin than a monument.
the encroaching waters along Keta’s
coast.
encroaching waters along Keta’s coast
The colonial-era Bremen factory, the old cinema where generations of children once laughed at flickering black-and-white films is also gone.
Queen Street, once the town’s bustling backbone, is now a watery corridor choked with debris.
Standing atop a section of the sea defence wall, 69-year-old retired teacher Efo Kwasi Agbeko surveys what remains.
“The first police station is mostly gone,” he says, gesturing part of the building stuck in the sea sand, only ruins and a few rooms remain.
“This town is fighting, but the sea is winning,” he said.
Even the Cape St. Paul Lighthouse, Keta’s historic sentinel, leans perilously toward the water, and fishermen say holes in the shore are opening more frequently, sometimes every week.
That leaves a thick cloud of uncertainty hanging around the historic town of Keta.
Once upon a time, it was a vibrant town noted for business but currently left with ruins with a few of the residents watching in awe the sea’s devastation.
From: Geoffrey Kwame Buta, Keta, Volta Region
News
Ghanaians climax Easter with fun-filled activities
Christians around the world and other faith based groups last Monday climaxed the Easter celebration with a number of fun-filled outdoor and indoor activities.
With streets empty, fun seekers stormed church premises where picnics were held while others partied in many ways.
Others spent the day at the various beaches and music and film shows occupying the others.
velleyball competition
at the Laboma Beach
Church in Tema Community 8 engaged
in a number of activities including the
popular draught competition
At the churches, participants engaged in bible reading, football, volleyball, playing cards, table tennis, horse racing, bouncing castles, swimming and oware.
one of the picnic venues
Others played ludo, tag of war, lime and spoon, draught, music competitions among others.
The Spectator captured some of the exciting scenes around Accra-Tema for the benefit of readers.
Story & pictures by Victor A. Buxton
