3 Music Awards returns in September

After a year break, organisers of 3 Music Awards have announced the return of the awards scheme this September.

The scheme encountered some challenges leading to the break, however, with the right measures put in place, it is back to serve its purpose.

Speaking at the launch which took place last Thursday at the Capitol Restaurant in Labone, Cyril-Alex Gockel, affectionately called, C Real said, “There was a point where like every good thing challenges are inevitable, unfortunately, there was a time in our journey where we failed to have the impact we needed with regards to sponsorship, collaboration and partnership that make great ideas a reality.”

“We found ourselves wanting at the time where the country was in hard times where money was not flowing as it should, so the ideas we had was not able to come to fruition for the awards and creative direction,” he revealed.

He went further to say, “But like they say, there is no problem that does not have a solution, we here today, because like all good news you can’t keep it a secret. We have to tell the world, our stakeholders and our fans, this presser is an announcement to let you know that despite the skepticism, despite the negative chatter at the background, despite everything that has let you believe that 3 Music Awards was dead and gone, this is where you get the truth, ladies and gentlemen, the 3 Music Awards is back, and is back with a bang.”

The Chief Executive Officer of 3Music Rashidatu Yasmine Abdullai said she has endeavoured to create new initiatives with his trusted management board, ensuring their next big move would put them even higher.

“Today I’m thrilled to announce the return of 3 Music Awards in September, after a year-long hiatus, we have reimagined our approach to ensure 3 Music Awards celebrates musical excellence within industry standards,” she said.

She added that “this year we are introducing a fresh element to captivate the audience and honour artistes who inspire us.”

Madam Rashidatu in Abdullai in her concluding remarks extended her gratitude to the board and other stakeholders for their unflinching support

By Edem Mensah-Tsotorme