As I speak to Avonsige Ayinemi Augustina, the visionary CEO and Creative Director of AVONSIGE, she passionately shares her journey with me.

Her voice carries both confidence and warmth, mirroring the essence of her designs yet deeply rooted in culture.

“Fashion for me, is more than just clothing,” she told me. “It is a language, a way of express­ing identity, and a bridge that connects our past, present, and future. Every piece I create tells a story, and that story begins with Ghana.”

Her love affair with fashion began as a teen­ager when she was captivated by an avant-garde show that left an indelible mark on her creative spirit.

“I knew then that I wanted to design unforget­table pieces of garments that leave an impact long after they are worn,” she added.

Encouraged by her supportive parents, she pursued visual arts and textiles, laying the foundation for AVONSIGE, a brand that has since become synonymous with elegance, cultural appreciation, and innovation.

She explains that, AVONSIGE is not just about garments, but rather a gate­way into Ghanaian culture, with a signature aesthetic that merges pristine whites with rich in­digenous textiles.

Again, she said that people have to see Ghanaian smock and kente, fabric and wear them with pride, knowing that each weave carries centuries of history.

She beams as she described her mission of creating a safe space to un­derstand and appreciate the Ghanaian lifestyle and traditions as the country celebrate Ghanaian heritage month.

Fashion should be a conversation starter, a way to carry our history with us. When you wear AVONSIGE, you are not just wearing fabric; you are wearing the soul of Ghana.”

She paused, then added, “To know our attire is to know our worth.”

Avonsige takes immense pride in sourcing authentic fabrics from the Upper East Region of Ghana. “Our styles and textiles are deeply rooted in the craftsmanship of northern Ghana,” she told me. “From the intricate handwoven smocks to the vibrant kente, each fabric carries the legacy of our ancestors, and we ensure that authenticity is preserved in every piece,” she indicated.

Avonsige’s passion for sto­rytelling is evident in every project she undertakes. “I wanted to push beyond the runway,” she said, eyes alight with excitement.

Her commitment to preserv­ing Ghanaian narratives through fashion is unwavering. “Every stitch, every pattern has meaning,” she noted. “That’s the beauty of our craft – it is a living, breathing testament to who we are.”

Beyond luxury and aesthetics, AVONSIGE is deeply rooted in philanthropy. “Fashion should not only inspire but also uplift,” she tells me. Through her annual initiative, AVONSIGE Runway for a Cause, she recreated original designs into Christmas outfits for orphans and underprivileged children in northern Ghana.

“This is some­thing very close to my heart,” she said with a softening voice. “It is my way of giving back, of ensuring that every child feels valued and beautiful.”

As our conversa­tion draws to a close, Avonsige leaves me with a profound thought: “Fashion is not just about what we wear – it is about the stories we carry, the heritage we embrace, and the future we envision.”

Through her passion, creativity, and unwaver­ing dedication, Avonsige Ayinemi Augustina has turned AVONSIGE into more than just a brand. It is a movement, a celebration of culture, ele­gance, and purpose.

Join her on this extraordinary journey where fashion is more than a trend, it is a lifestyle, a cultural bridge, and a force for change.

 By Geoffrey Buta

 Thirteen young and vibrant ladies se­lected across the regions of Ghana will vie for the prestigious 2025 Miss Ghana Beauty Pageant crown as the event is held today at the Avenue Event Center in Accra.

Each contestant will rep¬resent their respective re­gions as they compete for the prestigious crown.

The contestants have gone through the weekly tasks ahead of the highly anticipated grand finale.

According to the organ­isers, this year’s winner will not only represent Ghana on the global stage at Miss World but also lead charita­ble initiatives under the Miss Ghana Foun­dation, focusing on support¬ing vulnerable com­munities.

Below are briefs about the contes­tants.

Deborah Fidelia Naa Ayeley

Deborah Fidelia Naa Ayeley, is a 25- year old Christian and hails from the Greater Accra Region. She loves watching movies, reading, listening to music and volunteering.

Nana Adjoa Enninful

Nana Adjoa is an 18-year old lady shaped by the values and culture of her hometown, Winneba in the Central Region. My hobbies include playing basketball, engaging in arts and listening to music.
These activities do not only provide entertainment but also contribute to her

Nutornutsi Priscilla Megblemdio

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Nutornutsi Priscilla Megblemdio is a 22-year old from Tadzewu in the Volta Region of Ghana.
She is a proud fashion designer and a model who loves cooking, listening to music and watching movies. She finds passion in team work and always learns something new.

Stella Afua Sakaa Sak

Stella Afua Sakaa Sak is a graduate of the University of Education, Winneba. She is representing the Western Region proudly.
She is a teacher by profession and an entrepreneur who loves to model and paint in her free time.

Angelina Elikplim Quason-Coffie

Angelina Elikplim Quason-Coffie is a final year student Physician Assistant.
Crocheting and reading are the hobbies she enjoy. Combining beauty, intellect and a deep commitment to societal impact, she aims to use the platform to advocate better
healthcare and welfare of aged men and women.
Her project focuses on improving access to quality healthcare while providing essential support and care for the elderly in communities.

Maud-Gail Cindy Nuworgah

Maud-Gail Cindy Nuworgah is a proud Voltarian and recently graduated from the University of Cape Coast, where she developed
a strong foundation in her chosen field of study.
Driven by a passion for self-improvement and community impact, she aims to use her
skills and experiences to contribute positively to society.
She values hard work, resilience, and cultural pride, to shape her outlook on life and aspirations.

Oduro Maud Anti

Oduro Maud Anti is honoured to represent the Ashanti Region as a delegate for Miss Ghana 2025.
She is a 22-year-old student of the Krobo Girls’ Senior High School who progressed to read Bsc. Information Technology at the
University of Ghana.
She is passionate about mental health awareness and girls’ education and aspires to inspire young girls to dream big and
pursue their goals with determination. She is driven by Ghana’s rich culture and resilience.

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