Cynthia Ofori-Dwumfuo, CIMG Marketing Practitioner of the Year, 2021.

Cynthia Ofori-Dwumfuo, (middle) displaying her awards

and flanked by some staff of Hollard Ghana

Madam Cynthia Ofori-Dwumfuo, Group Head of Marketing and Corporate Affairs at Hollard Insurance-Ghana was adjudged the Chartered Institute of Marketing Ghana’s (CIMG) Marketing Practitioner of the Year, 2021.

She was honoured at the just-ended 33rd Annual National Marketing Performance Awards ceremony held in Accra which celebrated and acknowledged distinguished marketing practitioners.

Themed, “Creative Marketing and Innovation in a Volatile Global Economy”, the CIMG recognised Cynthia for leading Hollard Ghana’s innovative brand-building efforts and her enormous work throughout the year.

Also, the CIMG 2021 Marketing Practitioner of the Year was cited for her excellence in marketing insights, people, corporate and reputation management, Corporate Social Responsibility (CSR) and sound marketing strategies.

According to the institute, the above qualities set Cynthia and Hollard apart as corporate achievers for 2021 for their tremendous marketing strategies.

Cynthia expressed gratitude to the Governing Council of CIMG for the honour and recognition adding that, “it is fulfilling to be acknowledged by the prestigious CIMG for our quest to create and secure a better future through inventive marketing”.

She said that, “impactful marketing happens at the confluence of visionary leadership, an enabling environment, purpose, hardwork, a fantastic team, and a great brand style.”

 “I thank Hollard, my family, and the extended community for their supportive advocacy, and “Akpe na wo,” to Group CEO Patience Akyianu, Managing Director’s Daniel Addo and Nashiru Iddrisu, and the larger purple team, especially Elorm Senah and Aviel Benni Derry,” she said.

Hollard Insurance management commended Cynthia for her “remarkable strategies in promoting the company’s vibrancy and business purpose, and her impactful work with her team had resulted in our group’s exceptional brand growth.”

Patience Akyianu said that, Cynthia’s collaborative work with the Hollard team had seen increased staff engagement and the company’s pride.

“We are proud of her CIMG achievement and dedicate the win to our customers, partners, and stakeholders for being receptive audiences.

“As a marketing-oriented company, we will continue to serve them better through our original products, distinctive distribution channels, and customised policies curated for every need,” Patience added.

In 2021, Cynthia was named a top 25 innovator in Europe, the Middle East & Africa in the prestigious SABRE (Superior Achievement in Branding, Reputation, and Engagement) Innovator 25 list by globally respected PRovoke Media.

She is one of the Top 10 Women in PR by Women in PR Ghana and listed by Avance Media among the 50 Most Influential Young Ghanaians in Leadership and Civil Society.

Cynthia is currently the Group Head of Marketing and Corporate Affairs at Hollard Ghana. Previously, she held senior position at top advertising and communications agencies and worked in the USA, UK and Pan-Africa. Consulting, she coordinated local and international projects, some of which were funded by Rockefeller Foundation and CGAP/World Bank. 

She is the Board Chair of the Springboard Roadshow Foundation and serves on several boards, including the Executive Council of the Institute of Public Relations Ghana.

By Alfred Nii Arday Ankrah