Entertainment
Lynx Entertainment launches ‘Live the Music’ to fix generational gaps
Richie in an interview with Cookie T
Ghana’s prominent record label, Lynx Entertainment, last Friday launched a new initiative dubbed ‘Live The Music’ to nurture new talents, celebrate legends, and connect every Ghanaian through shared artistic experiences for a better future.
The initiative made up of 12 components is aimed at addressing some generational gaps in the Ghanaian music industry.
‘Live The Music’ is made up of components like Lynx Cubs (High School Club), Live The Music Museum, High School Album (Roll Call), Underground EP (Seven 10), Legacy Album, Live The Music Documentary, Helping Hand, Live The Music Tour, Creative Arts Workshop, Women in Music, Go Hard or Go Home and Behind the Hits.
Speaking at the launch on Friday, August 9, the Chief Executive Officer (CEO) of Lynx Entertainment, Richie Mensah, said the initiative was aimed at addressing fragmentations and lack of collaborations.
According to him, this has left a gap which could be addressed through a movement and a force of partnership to improve the fortunes of the music industry to the benefit of stakeholders.
Against this backdrop, Richie Mensah revealed that he set up a team to look at the problems of the industry and proffer solutions to them.
In that effort, some of the problems they encountered, he said had immediate solutions, whereas others had long term solutions.
In addressing the challenges encountered, Richie Mensah said the initiative has been designed to solve one or more problems.
He said entertainment was the most powerful industry in the world, adding that “what we are getting wrong as Africans is that we have not told our story well, let’s stay true to ourselves and we will take over the world through entertainment.”
A representative from Sony Music West Africa, Godwin Tom, urged artistes and industry players to take an interest in owning the catalogs of homegrown music to ensure the sustainability of the culture in the future.
Many industry players who were at the event to support the launch of the ‘Live The Music’ expressed satisfaction and urged the creative arts eco-system to solidly support it.