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MTN holds virtual conference on monetisation of creative content today

MTN-Ghana will today, October 29, host a panel of distinguished Ghanaian and international professionals in the creative arts and entertainment industry at a digital music conference to share insights with industry players on how to monetise their content in the digital world.

The MTN Digital Music Conference will be live on MTN’s Facebook and YouTube pages from 2:00pm on Thursday.

The Chief Executive Officer (CEO) of Africori, South Africa, Yoel Kenan will be the Keynote Speaker. Other panelists include Rex Omar, musician and Chairman of GHAMRO, Cynthia Quarcoo, Managing Partner, CQ Legal & Consulting and Founder, Africa 1 Media, Gillian Ezra, Music Time, South Africa, who is the Guest Speaker; and Richie Mensah, CEO of Lynx Entertainment.

They will share experiences, modern trends and innovative ideas that artistes can adopt to generate revenue within the digital space.

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The conference will be held on the theme; ‘How to Monetise Your Work and The Challenges of Digital Media’.

The Chief Marketing Officer for MTN, Mr. Noel Kojo-Ganson said, “With the global pandemic and the phenomenal uptake of digital services, there is no better time to discuss this topic. Technology is already helping us fix payments, dating, banking, transportation, and governance. It’s time to take a look at the music business.”

He advised all persons within the music and other content development ecosystem to join the discussion.

The Digital Music Conference is an initiative by MTN Ghana aimed at bringing together industry persons including music producers, sound engineers, artistes and owners of music platforms to share ideas and insights for the growth of the sector.

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Nineteen57 Events announces Black Stars Legacy Awards

Some past honourees Asabea Cropper and Kenteman
Some past honourees Asabea Cropper and Kenteman

Nineteen57 Events has announced the launch of an event aimed at celebrating Ghanaian, African, and diaspora achievements.

The event is a prestigious platform dedicated to honouring exceptional individuals and organizations contributing to the growth and success of the Ghanaian society, the African continent, and the African diaspora.

Since its inception as part of Rhythms on the Runway in 2019 during Ghana’s historic Year of Return celebration, the Black Star Legacy Awards has recognized remarkable achievements in creative arts, culture, and beyond.

It has always been a component of ‘Rhythms On Da Runway,’ however, the organisers have decided to stage it as an independent event this year.

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This shift allows for an expanded focus, honouring excellence across various fields, including business, leadership, innovation, science, and humanitarian efforts.

This bold move aligns with the awards’ mission of celebrating the spirit of achievement and innovation that defines Ghana and connects it to the broader Pan-African and global community.

While specific event details, including categories and selection criteria, are still being finalised, the Black Star Legacy Awards promises to be an unforgettable experience that highlights the very best of Ghana, Africa, and the diaspora.

Esteemed icons from Ghana, Africa and the African Diay such as Obrafour, Ricci Osei, Hon. Lisa Hanna, Reggie Rockstone, Queen Asabea Cropper, Nene Agyemang, Agya Koo Nimo, Nana Konadu Agyeman-Rawlings, Morgan Heritage, Stonebwoy, and Richard Mofe Damijo have been among the honorees, setting the stage for what has become a highly anticipated annual celebration of excellence.

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Zhikay Junior launches ‘The mind shift campaign’ 

Zhikay Junior in a pose with a student
Zhikay Junior in a pose with a student

Ghanaian award winning gospel blogger Isaac Nartey, popularly known as Zhikay Ike Junior, and his team have launched a campaign at Sap’s School in Teshie-Nungua, located in the Ledzokuku-Krowor Municipal Assembly in the Greater Accra region.

Themed ‘The mind shift campaign’, it was aimed to touch the lives of students by educating them on the use of social media and how it can impact lives.

Isaac Nartey, told The Spectator that the purpose of the campaign was to orient students in Ghana about social media and its impact.

Sharing photos from the campaign on Facebook, Zhikay also emphasised the importance of listening to children’s concerns, which include mental health, emotions, and societal acceptance.

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“We must not consider children as just minors, they have genuine concerns that revolve around mental health, emotions, societal acceptance and others. We must create avenues for their voice to be heard,” He explained

The campaign included education, games, and entertainment. Some students received customized ‘Zhikay’ items as rewards for their hard work.

This initiative seems to be made a positive impact on the students.

‘The school tour will delve into the overview of social media and how it can be used to impact society positively,’ he added

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Zhikay embarked on the tour with popular Ghanaian content creators such as “Freedom Official” and “Quecy Official.” Together, they created an educational and engaging atmosphere for the students.

By Linda Abrefi Wadie

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