Entertainment
Netflix Will Launch Lower-Cost, Ad-Supported Streaming Plans, Reed Hastings Says
Netflix, after years of insisting it would stick solely to subscription-only plans, is finally open to offering lower-cost, ad-supported packages, co-CEO Reed Hastings said on the company’s Q1 earnings interview.
The company expects to nail down its ad-supported streaming strategy over the next year or two, Hastings said, “but think of us as quite open to us offering even lower prices with advertising as a consumer choice.”
Hastings’ comments about Netflix planning to intro an ad-supported plan come as the company’s subscriber growth has hit a wall — in fact, Netflix lost 200,000 subs in the first three months of 2022 and expects to drop 2 million in Q2. Adding ad-supported options could give it a new pathway to growth; in addition, to boost the top line, Netflix is looking at ways to collect money from the estimated 100 million-plus households that currently use a shared password to stream without paying for it.
“Those that have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said. “But as much as I’m a fan of that, I’m a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant get what they want, makes a lot of sense.”
Hastings didn’t provide details on what Netflix’s ad-supported plans might cost. The streamer’s standard two-stream HD plan costs $15.49 per month in the U.S.
Several of Netflix’s biggest competitors offer cheaper, ad-supported plans, including Hulu, HBO Max and Paramount+. Last month Disney announced plans to launch an ad-supported Disney+ plan starting late in 2022 in the U.S.
“I don’t think we have a lot of doubt that [the ad model] works,” Hastings said, citing Hulu and HBO Max as well as the upcoming plans from Disney+. “I’m sure we’ll just get in and figure it out — as opposed to test it and maybe do it or not do it.”
With its advertising play, Netflix can avoid wading into data-privacy pitfalls that have become problematic for some internet companies by using third-party technologies that match ads with viewers without needing access to personally identifiable information, Hastings said.
Last month, Netflix CFO Spencer Neumann signaled the streamer’s willingness to consider adopting an ad-supported tier. “It’s not like we have religion against advertising, to be clear,” Neumann said at a Morgan Stanley investment conference. While “that’s not something that’s in our plans right now,” he said, “never say never.”
Entertainment
Siisi Baidoo adjudged Best Male Vocalist at 2024 Praise Achievement Awards
Siisi Baidoo, one of Ghana’s most talented gospel artists, has been honoured with the Male Vocalist of the Year award at the just-ended prestigious Praise Achievement Awards 2024.
Over the years, Siisi Baidoo has distinguished himself with his rich music content and unrivalled vocal dexterity.
Other artistes in that category were Joe Mettle, Luigi Maclean, Kofi Owusu Peprah, Perez Musik, Kwaku Teye and others.
He has to his credit, songs such as ‘Otim Ho Daa’, ‘Fire’, ‘Jesus in My Boat’, ‘Mede W’ayeyi’, ‘Hymns of God’, among other great songs that have touched many lives with his latest being Do it Again featuring Joe Mettle.
The Praise Achievement Awards does not only celebrate established artists like Siisi Baidoo but also provides a platform to acknowledge the diverse talents contributing to the growth and vibrancy of gospel music in Ghana, from musicians and singers to producers, songwriters, and technical crew.
This year’s ceremony saw a host of other talented individuals recognised for their contributions. Nacee, Joe Mettle, Piesie Esther and other celebrated gospel artistes also received awards on the evening.
Siisi Baidoo has just released his highly anticipated new album ‘Writings on the Wall’ on Thursday, November 28, and hopes it will be a great blessing to all.
Entertainment
Israel Ofori thrills fans at Rhythms of Africa
One of Ghana’s budding gospel musicians, Israel Ofori, was among artistes that thrilled fans at the Rhythms of Africa event held at the Independence Square in Accra last Friday.
Themed ‘The peace edition,’ the free event aimed at promoting peace, unity and harmony ahead of the general elections today.
Minister Israel treated the audience to two of his songs, ‘Ene Wo’ and ‘Aseda’ to which the audience sang along and danced to.
Speaking to The Spectator after the event, Minister Israel said the opportunity offered him by the organisers was a great one, and was pleased to join Ghanaians and other gospel artistes to “lift the name of Jesus Christ at the Independence Square.”
“Ghana will remain peaceful before, during and after the elections because the praises and worship of Ghanaians have gone up so the glory of God will come down,” he added.
The night featured powerful performances from other gospel artistes such as Sonnie Badu, the brainchild of the event, Empress Gifty, Ceccy Twum, ACP Kofi Sarpong, Broda Sammy and other artists.
By Jemima Esinam Kuatsinu
