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Serene Insurance unveils corporate cloth for staff

Serene Insurance staff in the new cloth

Serene Insurance, a member of the First Sky Group and a lead­ing general insurance company, has unveiled a corporate cloth for staff.

The move was to reinforce the company’s strategic brand influence and identity.

The Chief Executive Officer (CEO) of the company, Mrs. Mercy Naa Koshie Boampong, said the new cloth was a significant milestone in the company’s journey.

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She explained that the new cor­porate cloth was a symbol of unity and identity to project a sense of professionalism, adding that “it is an important activity to enhance recognition of Serene Insurance’s brand identity”.

“It underpins our desire to remain professional and comfortable at the same time, and as a marketing instrument, enforces our consisten­cy and sense of unity, belonging and team identity.”

“The ultimate impact on our cherished clients, both existing and prospective, is a deepened sense of trust and credibility as we are dis­tinguished from competition”, Mrs. Boampong stated.

A member of the Board of Direc­tors, Mr. Yaw Oduro, commended staff for their commitment towards realisingcompany’s vision of being a dominant player in the general insurance ecosystem.

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The Chief Executive Officer of First Sky Commodities, also a mem­ber of the First Sky Group, John AhiaAwateylauded the Board and Management for theirhard work, manifesting in strong growth in key financial metrics across its various business segments.

He urged staff to exhibit enthu­siasm when interacting with cus­tomers to strengthen connection between the brand and customers in marketing their products.

 By Anita NyarkoYirenkyi

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