Vendors cash in on election fever

Ahead of the upcom­ing general election, vendors across the country are cashing in on the political frenzy by selling paraphernalia for the various political parties.

From colourful T-shirts and flags to hats and posters, the demand for political paraphernalia is on the rise. Vendors at markets and street corners in major cities are selling items emblazoned with logos and slogans of rival parties.

In an interview with The Spectator, Ms Vida Salama­tu, a vendor of the National Democratic Congress (NDC) paraphernalia and stationed at the Makola Market, ex­plained that she makes lots of sales from selling them.

“I make more than a GH¢1,000 a day from selling paraphernalia’, she said. “I also follow the NDC some­times whenever they have major party programmes and campaigns,” she added.

Another vendor, Ms Ag­gie who trades in the New Patriotic Party (NPP) para­phernalia also said she makes a lot of money from sales of selling the party items.

“They buy the NPP para­phernalia a lot because this is the season for elections; they buy it to support the party,” she stated.

The various political par­ties use slogans and logos to communicate their ideologies with their audience.

For the NPP, they use the slogan ‘It is Possible’ as a means of communicating the possibility of staying in office beyond eight years.

The NDC party also informs their followers on the need for ‘Building the Ghana we want together.’

 By Elizabeth Agyeibea Ackon & Mercy Adjeley Sowah