Profile
Doris Deku: The professional tiler inspiring female artisans
She grew up in Suhum in the Eastern Region but lost both parents at a tender age. Her father died when she was 15 and her mother also passed on three years later.
Due to financial constraints, her dream of becoming a Lawyer could not materialise as she was unable to further her education beyond Junior High School.
Determined to make ends meet nonetheless, she took up petty trading while living with an elder sister at Madina in Accra. Many years on, she has found her way in construction as a professional tiler and is helping other young ladies tap the opportunities in this sector.
This is the story of Ms. Doris Deku, Chief Executive Officer (CEO) of Ansadee Ventures and Ambassador for Artisans Association of Ghana (AAG).
When The Spectator caught up with her last Friday, she and her team had started a tiling project on a three-storey building in Accra.
Options
Explaining how she has become a highly sought-after tiler in Accra, the 29-year-old said that she used to sell cooked food at construction sites in her area after completing basic education.
“On one of my rounds at the site, I interacted with a worker on how I could be trained as a tiler. I had been observing them for sometime and I thought it would be an easy job for me,” she recalled.
According to her, some of the workers had told her that “tiling is not for ladies and not the same as preparing food for sale.” This ridiculous comment, she noted, were meant to “kill her passion’ but it rather sparked her interest further and did not damper her spirit.
As fate would have it, on one of her food selling rounds, she chanced on an opportunity offered by the Youth Inclusive Entrepreneurial Development Initiative for Employment (YIEDIE).
The five-year project, implemented by Global Communities in partnership with Mastercard Foundation, is designed to “create economic opportunities in the construction sector for economically disadvantaged youth.”
Doris decided to join the programme but initially opted for training in interior decoration. Upon realising that a lot of her compatriots had chosen this particular course, she switched to learn the rudiments of tiling instead.
“I told myself I would try tiling because I have never seen a female doing this job,” she said.
Doubt
According to her, some pessimists had doubted her success in the field during the first week of training but she was bent on finishing what she had started.
“When my trainer was away some workers would tell me to quit and find a better alternative but I kept telling them that even if I did not succeed, the knowledge I acquired would be enough achievement for me,” she said.
Contract
After completing the six-month intensive training in 2016, Doris sat the National Vocational Training Institute (NVTI) proficiency test and continued to understudy her “Master”, Mr. Nicholas Agbotse, for another one-and-a-half years.
“On a visit to a construction site, a fellow artisan spoke to me about a tiling job. The building project was behind schedule so they needed more hands to complete the tiling project. I did not have all the tools for the job so I decided to partner other colleagues in order to use their tools,” she said.
This was how the tenacious woman executed her first contract successfully and had since been getting recommendations for other projects. Subsequently, she joined a real estate development company that relied on her expertise anytime there was a project.
Company
With an initial grant from YIEDIE, she registered her company in 2017 and currently has 14 trainees, comprising 11 girls and three boys, and seven other permanent workers.
In September this year, the company was recognised by the Ghana Chamber of Construction Industry as the “Most Distinguished Inspiring Artisan of the Year” at the Ghana Construction Industry Excellence Awards.
Future
Although she is impressed that more young ladies now look up to her, the AAG Ambassador said she would do more for herself and other young girls in the industry.
“I want to train more ladies in tiling and form an all women artisan group to encourage other women to tap the opportunities in the construction industry,” she said.
Doris says she now has many of the equipment required for the job but plans to get other mechanical ones to speed up her work.
Advice
The CEO maintains that there are opportunities in the construction sector, apart from tiling and that young people, especially females, should strive to make a mark in the sector.
She says that the initial hurdles are inevitable but the benefit would certainly come when ‘we put our minds to it.”
“Tiling is all about beautification so I am always proud of myself when people are satisfied with my work after completion,” she has said.
The graduate of Umabun Hatab Islamic School at Madina Zongo has urged artisans to remain committed to their task and allow their professionalism to “speak for them.”
Doris, the youngest of five siblings, has said that her progress is not by her might but by the “will of God,” and remains grateful to Mr. Agbotse who trained her at the initial stages at no cost.
By Ernest Nutsugah
Profile
ROFAC creating safer communities within Ada, Madina-Adenta enclave
The infectious smiles and beaming grin on the faces of children is one of life’s greatest joys. It also has a way of brightening even the darkest days.
Most children have their smiles dimmed because their parents have no means of providing them with their basic needs and rights.
While some have lost their childhood to struggles of life, others have lost it to the cruelty of abuse, neglect and harsh realities of poverty.
Helping bridge the gap by putting smiles on faces of less privileged children, Reach out for a Child (ROFAC) is gradually becoming a household name in the Greater Accra Region, especially within the Ada and the Madina- Adenta enclave.
With the aim to improve education, healthcare, and facilities for the underprivileged group in Ghana, ROFAC believes that by improving school infrastructures, learning will be attractive to children, thus increasing attendance and providing a pleasant and safe learning environment.
Yvonne Mawufemor Pedersen is an Acute & Emergency Care Nurse (RN, BSN), working in one of the first and largest super-hospitals in Denmark.
How it started
Life in Denmark is far from life in Ghana, where Yvonne grew up.
In 2008 while living in Denmark, Yvonne watched a “United Danish Appeal For Funds” program on television, raise funds to support third world countries, targeting all countries that appear on “The Organization For Economic Cooperation and Development” (OECD), list of third world countries, Ghana was on the list. The television program lit a fire of curiosity in me, but also a level of rage of helplessness.
Growing up in Ghana I knew of some of the challenges some children were subjected to, having to skip school to sell on the streets and in markets to help support the rest of the family. Some, runaways due to domestic violence and abuse. Inadequate infrastructure in most schools didn’t make school attractive either.
I have always had the drive of “Florence Nightingale” I wanted to do something. I wanted to contribute to shifting the narratives of the less privileged. These, and the television program I saw in 2008, contributed to a visit to Ghana, earlier than planned.
The Charity
Reach Out For A Child- (ROFAC) is a small Danish registered charity, started in 2009 by Yvonne Mawufemor Pedersen, a Ghanaian/Togolese resident in Denmark.
The charity was initially formed to raise funds for street children and head potters, after being inspired by a trip while visiting family in Ghana, and sourcing out how to shift the narratives of the above-mentioned group of people. As a result, ROFAC, Ghana was established in the same year, now our partner in Ghana.
Astonishingly, the original target funds were exceeded, and we decided to expand our support to single mothers. We started to raise funds to support the target group, meeting them in the rural areas before their migration to the capital.
As our understanding of rural communities in Ghana grew, so did the scope of our projects, because we understand, there are many factors that contribute to getting a child off the streets and into a classroom, therefore we expanded further to supporting hospitals and schools in rural Accra with teaching aids, hospital equipment’s and giving health education.
As well as lessons in first aid and CPR. This not only includes knowledge to our direct beneficiaries alone, but also that of their families and wider community.
We also, in partnership with our local partners, tailor internship programs for nursing students from Denmark to Ghana.
Our project and since 2009, ROFAC has helped many families in various communities through our numerous projects, and we are determined to ensure that this continues despite challenging circumstances we sometimes encounter.
Through her initiative, ROFAC has over the years, donated school furniture and writing boards for teachers and pupils at the Nuhalenya D/A Primary School in the Ada district, explaining that the organisation has been part of the growing process of the school since the year 2018 for which the head teacher, Mr Narh, together with teachers and some opinion leaders had always expressed their gratitude to the team.
School practicing how to resuscitate
Speaking to The Spectator in Accra last Thursday, Ms Pedersen said the organisation has also begun teaching Cardiopulmonary Resuscitation (CPR) in some basic schools, including Nuhanenya in Ada District and Pauline Queensland schools at Agbogbloshie in the Greater Accra Region to equip young learners with essential skills that can help save lives during cardiac emergencies.
CPR is a lifesaving emergency procedure performed when the heart stops beating.
Introducing the CPR programme in the basic schools, she indicated would not only empower the children with practical knowledge but also promote a culture of safety and responsibility.
In this cause, ROFAC has been advocating the subject matter to teach students the basic steps of CPR, including chest compressions and rescue breaths.
She mentioned that to educate children on recognising emergencies and the importance of seeking adult help will increase awareness of heart health.
As part of the safety measures, ROFAC has also introduce the idea of using child friendly mannequins for the learners to practice chest compressions and breathing techniques under the guidance of medical trainers.
The programme, she said, emphasises on safety, including how to avoid panic and handle emergency situations calmly. The schedule for subsequent teaching children CPR will potentially assist in saving lives within their families and communities.
“Implementing a CPR programme in basic schools is a valuable investment in public health and safety. It empowers students with essential life-saving skills and fosters a sense of responsibility and confidence. By integrating CPR education into the curriculum, schools contribute to building safer communities,” she explained.
Ms Pedersen further indicated that the programme not only prepares children to respond to emergencies but also cultivates a generation of informed and proactive individuals.
ROFAC also embarked on another project by donating a laboratory incubator to the Duala Medical Clinic based at Burma Camp in Accra.
This follows a request made by the medical doctor in charge, Dr Awura Adjoa Nunoo, for the equipment for services at the facility.
By Lawrence Vomafa-Akpalu
Profile
From passion to plate: Chichi Yakubu’s culinary journey
Driven by her personal weight loss journey and passion for healthy eating, Chichi Yakubu has carved a niche for herself in the culinary industry.
Her dedication and commitment has turned her business, NyoNyo Essentials, to one of Ghana’s most sought-after catering companies in the country.
Born to a Nigerian father and a Ghanaian mother, Chichi grew up in a family of passionate women at Mamprobi Polytechnic.
Her mother, an avid cook, started a small catering business, which Chichi helped manage during vacations.
“From upper primary through to Junior High School, I will close from school to go and help my mother at her small food stand at Sakaman to do the dishes after her customers had eaten.
Her mother was known for her special dough Banku with Okro soup. Her small food joint expanded to become a chop bar where she worked at when on vacations.
She acknowledged that, “this early exposure to entrepreneurship sparked my interest in the culinary industry.”
After her university education, Chichi embarked on a weight loss journey, which led her to explore the culinary side of things.
According to Chichi, her weight loss journey began after she realised in her late teens her family struggle with weight.
“I wasn’t going to just allow it but someway, somehow, I started gaining so much weight in my early twenties and I decided to take action by changing my lifestyle by eating healthy and exercising. That’s what got me interested in meal prepping which eventually became my side hustle,” she narrated.
Chichi later discovered the business potential of healthy food and decided to pursue it. Also her friends were curious about her weight loss strategies, which inspired her to offer meal-prep services at a fee.
With a bold vision and determination, Chichi started small, offering sandwiches, salads, and smoothies.
Leveraging social media marketing, she reached a wider audience and grew her business rapidly.
Today, Chichi is the Chief Executive Officer of Nyonyo Essential, a business that has expanded to cater for weddings, parties, and corporate events with her team providing excellent service, and word-of-mouth referrals have helped her expand her client base.
Again, Chichi has also opened kitchen centres in selected areas, providing healthy food options to Ghanaians.
She mentioned that, her mother has been her number one supporter saying “she had the blue print handed down to me. I started my business in her kitchen, and she also spared me some of her workers when the new people I had hired didn’t show up.
“My then boyfriend and now husband believed in me even when I was not sure to do it full time as I was in corporate Ghana and not doing bad.”
Chichi said one of her biggest challenges was staff retention, adding that she was of the opinion that the work itself was not much of a challenge but the people.
The other thing was stereotyping, saying that, “some years back people look down on food business operators, we were not regarded as professionals with others assuming we are school dropouts or just people who don’t know what we are about.”
But I was determined to change that narrative by handling work with the outmost professionalism, which I have since the beginning of my weight loss journey in 2014.
Chichi is motivated by her faith in Christ, her passion for entrepreneurship, and her commitment to empowering women.
As a wife, mother, and business owner, she strives to create a balance that reflects her vision of an all-rounded woman.
In business, she emphasised, her drive comes from a deep love for the hospitality industry and a desire to help others succeed through the business of catering by NyoNyo, saying that, “My belief that Jesus is Lord guides my decisions, ensuring that integrity, excellence, and purpose shape both my life and business.”
She urged young people, especially young women, who are just starting out in their careers or entrepreneurial journeys to believe in themselves, trust God’s timing, and be willing to put in the work.
Moreover, she said “success does not happen overnight, so stay consistent, be patient, and keep learning. Surround yourself with the right people, mentors, peers, and a support system that challenges and encourages you.”
“Opportunities don’t pause for perfection. While we overthink, others take action. Start where you are, with what you have. The world moves fast—so should we,” – Chichi Yakubu advised
She again added that women should embrace their multifaceted roles without guilt saying “you can be an entrepreneur, a wife, a mother, and a sister’s keeper all at once. Most importantly, stay true to your values and never compromise on integrity. Let your journey reflect both purpose and excellence.”
Chicihi loves to spend quality time away from the noise of life in new places or go on an adventure with her family and friends.
She is a product of Christian home school, Okuapeman secondary, Central University College and Harvard University.
By Jemima Esinam Kuatsinu
