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Celebrating youth excellence …summary profile of some FortyUnder40 achievers

MS. EUNICE MAWUENA KLOE

Ms. Eunice Mawuena Kloe is a 23-year-old Social Entrepreneur who topped the Social Enterprise category. Before graduating from the Kwame Nkrumah University of Science and Technology in 2020, she was a Junior Ambassador of Trade at the World Trade Centre Association Foundation in 2018 and worked on Community Development Projects in over six communities of Ghana. As the team President of Enactus KNUST, the Project ‘Reecoplast’ won the Ford C3 Grant of $3000. In 2019, she was awarded Top Female Entrepreneur of the Year by Total Petroleum, Ghana — an award which came with a GH¢ 90,000 business expansion funding. She is the Co-Founder of BidiGreen Ghana Limited, a company that positively contributes to the UN Sustainable Development Goal 13. Her eco-friendly agro waste sourced charcoal product is helping save lives and putting an end to deforestation. As the Project Development Assistant of a World Bank-funded project, she helps drive entrepreneurship and innovation by addressing some development challenges such as sustainability, poverty reduction and inclusive growth. Mawuena is a Jim Leech MasterCard Fellow and the Senior Project Director at the Inclab Foundation, an organisation championing entrepreneurship and encouraging young graduates and individuals to explore a career in entrepreneurship.

MR. ISAAC KOFI NKETIAH

Mr. Isaac Kofi Nketiah took home the ultimate prize in Agriculture category. He is the Co-founder of Shamfield Ventures, a fast growing pineapple export company. He partnered a friend to go into pineapple farming after several attempts to land a job in the petroleum sector proved futile. The company owns over 20 acres of pineapple plantation with over 50 workers. The farm creates direct and indirect jobs for a lot of young people in the Pokrom community and its environs. It again provides assistance to individuals who have the passion for farming but lack the technical know-how or capital.

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NANA OWUSU ODUM

Nana Owusu Odum emerged victorious in the Agro-processing category. He is described as a versatile, focused and visionary leader. He is a Strategist and Financial Analyst with extensive experience in oil and gas as well as the food industry for over a decade. He has led the successful initiating, planning and execution of the brand visibility and revenue generation of the Sankofa brand and is equipped with skill for engaging stakeholders across multiple industries. He has employed about 10 porters who serve as support for transporting Sankofa products when they get to various markets.

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MS. VALERIE LAWSON

Valerie Lawson stood out in the Beauty and Lifestyle category. She has 11 years experience in the beauty industry. Valerie was appointed Artistic Director of Maybelline NY, first appointment to be given a Ghanaian and had since gained global recognition and won multiple awards. She is the creator of ‘The Makeup Masterclass’ designed to educate, empower existing makeup artists to better their skills as artists while equipping them with tools to turn their passion and skill into thriving business.

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MS.RHODA WEDAM

Wedam Kadoa Rhoda is the Founder and Chief Executive Officer (CEO) of the Song-Ba Empowerment Centre. She defeated other nominees in the Community Development category. With over five years experience in Social Enterprising, she focuses on supporting women/girls who have no formal education to identify decent sources of livelihoods. Through her projects, she has empowered 10 girls who are currently masters on their own in smock weaving and sewing. In 2018, she emerged the overall best female SDGs Achiever at the Africa Youth Summit held in Accra, Ghana. Rhoda intends to create at least one Empowerment Centre in each of the 16 regions of Ghana to enable her to reach out to more women and girls through her projects.

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MR.MICHAEL ASIEDU

Mr. Michael Asiedu is a multiple award winning businessman in the travel and tourism industry. Born in December 1988, he graduated from the University of Cape Coast with Bachelor of Arts Degree in Economics and Geography. He again holds Masters in Logistics and Supply Chain Management from the Kwame Nkrumah University of Science and Technology. He is the Founder and CEO of Rebirth Travel and Tours, a company focused on providing high quality travel and tour services in Ghana and beyond. With eight years experience in tourism marketing, Mr. Asiedu continues to promote domestic tourism and has helped most hotels to increase sales through his marketing strategies and bookings. These and other achievements earned him the top prize in this category.

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ROFAC creating safer communities within Ada, Madina-Adenta enclave

Ms Yvonne Pedersen

The infectious smiles and beam­ing grin on the faces of children is one of life’s greatest joys. It also has a way of brightening even the darkest days.

Most children have their smiles dimmed because their parents have no means of providing them with their basic needs and rights.

While some have lost their child­hood to struggles of life, others have lost it to the cruelty of abuse, ne­glect and harsh realities of poverty.

Helping bridge the gap by putting smiles on faces of less privileged children, Reach out for a Child (ROFAC) is gradually becoming a household name in the Greater Accra Region, especially within the Ada and the Madina- Adenta enclave.

With the aim to improve education, healthcare, and facilities for the un­derprivileged group in Ghana, ROFAC believes that by improving school infrastructures, learning will be at­tractive to children, thus increasing attendance and providing a pleasant and safe learning environment.

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Team ROFAC demonstrating some techniques of CPR

Yvonne Mawufemor Pedersen is an Acute & Emergency Care Nurse (RN, BSN), working in one of the first and largest super-hospitals in Denmark. 

How it started

Life in Denmark is far from life in Ghana, where Yvonne grew up.

In 2008 while living in Denmark, Yvonne watched a “United Danish Appeal For Funds” program on television, raise funds to support third world countries, targeting all countries that appear on “The Organization For Economic Cooperation and Development” (OECD), list of third world countries, Ghana was on the list. The television program lit a fire of curiosity in me, but also a level of rage of helplessness.

Growing up in Ghana I knew of some of the challenges some children were subjected to, having to skip school to sell on the streets and in markets to help support the rest of the family. Some, runaways due to domestic violence and abuse. Inadequate infrastructure in most schools didn’t make school attractive either.  

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I have always had the drive of “Florence Nightingale” I wanted to do something. I wanted to contribute to shifting the narratives of the less privileged. These, and the television program I saw in 2008, contributed to a visit to Ghana, earlier than planned.

The Charity

Reach Out For A Child- (ROFAC) is a small Danish registered charity, started in 2009 by Yvonne Mawufemor Pedersen, a Ghanaian/Togolese resident in Denmark.

The charity was initially formed to raise funds for street children and head potters, after being inspired by a trip while visiting family in Ghana, and sourcing out how to shift the narratives of the above-mentioned group of people. As a result, ROFAC, Ghana was established in the same year, now our partner in Ghana.

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Astonishingly, the original target funds were exceeded, and we decided to expand our support to single mothers. We started to raise funds to support the target group, meeting them in the rural areas before their migration to the capital.

As our understanding of rural communities in Ghana grew, so did the scope of our projects, because we understand, there are many factors that contribute to getting a child off the streets and into a classroom, therefore we expanded further to supporting hospitals and schools in rural Accra with teaching aids, hospital equipment’s and giving health education.

As well as lessons in first aid and CPR. This not only includes knowledge to our direct beneficiaries alone, but also that of their families and wider community.

We also, in partnership with our local partners, tailor internship programs for nursing students from Denmark to Ghana.

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Our project and since 2009, ROFAC has helped many families in various communities through our numerous projects, and we are determined to ensure that this continues despite challenging circumstances we sometimes encounter.   

Through her initiative, ROFAC has over the years, donated school furni­ture and writing boards for teach­ers and pupils at the Nuhalenya D/A Primary School in the Ada district, explaining that the organisation has been part of the growing process of the school since the year 2018 for which the head teacher, Mr Narh, together with teach­ers and some opinion leaders had always expressed their grat­itude to the team.

Speaking to The Spectator in Accra last Thursday, Ms Ped­ersen said the organisation has also begun teaching Cardiopulmonary Resuscitation (CPR) in some basic schools, including Nuhanenya in Ada District and Pauline Queensland schools at Agbogbloshie in the Greater Accra Region to equip young learners with essential skills that can help save lives during cardiac emergen­cies.

CPR is a lifesaving emergency procedure performed when the heart stops beating.

Introducing the CPR programme in the basic schools, she indicated would not only empower the chil­dren with practical knowledge but also promote a culture of safety and responsibility.

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In this cause, ROFAC has been ad­vocating the subject matter to teach students the basic steps of CPR, including chest compressions and rescue breaths.

Ms Stella Adubah Adobea presenting some items to the school

She mentioned that to educate children on recognising emergencies and the importance of seeking adult help will increase awareness of heart health.

As part of the safety measures, ROFAC has also introduce the idea of using child friendly mannequins for the learners to practice chest compressions and breathing tech­niques under the guidance of medical trainers.

The programme, she said, em­phasises on safety, including how to avoid panic and handle emergency situations calmly. The schedule for subsequent teaching children CPR will potentially assist in saving lives within their families and communi­ties.

“Implementing a CPR programme in basic schools is a valuable invest­ment in public health and safety. It empowers students with essential life-saving skills and fosters a sense of responsibility and confidence. By integrating CPR education into the curriculum, schools contribute to building safer communities,” she explained.

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A member of team ROFAC taking pupils of Nuhanenya through CPR demonstrating

Ms Pedersen further indicated that the programme not only prepares children to respond to emergencies but also cultivates a generation of informed and proactive individuals.

ROFAC also embarked on another project by donating a laboratory incubator to the Duala Medical Clinic based at Burma Camp in Accra.

This follows a request made by the medical doctor in charge, Dr Awura Adjoa Nunoo, for the equipment for services at the facility.

By Lawrence Vomafa-Akpalu

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From passion to plate: Chichi Yakubu’s culinary journey

Chichi and family
Chichi and family

Driven by her personal weight loss journey and passion for healthy eating, Chichi Yakubu has carved a niche for herself in the culinary industry.

Her dedication and commitment has turned her business, NyoNyo Essentials, to one of Ghana’s most sought-after catering companies in the country.

Born to a Nigerian father and a Ghanaian mother, Chichi grew up in a family of passionate women at Mamprobi Polytechnic.

Her mother, an avid cook, started a small catering business, which Chichi helped manage during vaca­tions.

“From upper primary through to Junior High School, I will close from school to go and help my mother at her small food stand at Sakaman to do the dishes after her customers had eaten.

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Her mother was known for her special dough Banku with Okro soup. Her small food joint ex­panded to become a chop bar where she worked at when on vacations.

She acknowledged that, “this early exposure to entrepreneurship sparked my interest in the culinary industry.”

After her university education, Chichi embarked on a weight loss journey, which led her to explore the culinary side of things.

According to Chichi, her weight loss journey began after she real­ised in her late teens her family struggle with weight.

“I wasn’t going to just allow it but someway, somehow, I started gaining so much weight in my early twenties and I decided to take ac­tion by changing my lifestyle by eat­ing healthy and exercising. That’s what got me interested in meal prepping which eventually became my side hustle,” she narrated.

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Chichi later discovered the business potential of healthy food and decided to pursue it. Also her friends were curious about her weight loss strategies, which inspired her to offer meal-prep services at a fee.

With a bold vision and determina­tion, Chichi started small, offering sandwiches, salads, and smoothies.

Leveraging social media market­ing, she reached a wider audience and grew her business rapidly.

Today, Chichi is the Chief Execu­tive Officer of Nyonyo Essential, a business that has expanded to cater for weddings, parties, and corpo­rate events with her team providing excellent service, and word-of-mouth referrals have helped her expand her client base.

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Again, Chichi has also opened kitchen centres in selected areas, providing healthy food options to Ghanaians.

She mentioned that, her mother has been her number one supporter saying “she had the blue print handed down to me. I started my business in her kitchen, and she also spared me some of her workers when the new people I had hired didn’t show up.

“My then boyfriend and now husband believed in me even when I was not sure to do it full time as I was in cor­porate Ghana and not doing bad.”

Chichi said one of her biggest challenges was staff retention, adding that she was of the opinion that the work itself was not much of a challenge but the people.

The other thing was stereotyping, saying that, “some years back people look down on food business op­erators, we were not regarded as profes­sionals with others assuming we are school dropouts or just people who don’t know what we are about.”

But I was determined to change that narrative by handling work with the outmost professionalism, which I have since the beginning of my weight loss journey in 2014.

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Chichi is motivated by her faith in Christ, her passion for entrepre­neurship, and her commitment to empowering women.

As a wife, mother, and business owner, she strives to create a bal­ance that reflects her vision of an all-rounded woman.

In business, she emphasised, her drive comes from a deep love for the hospitality industry and a desire to help others succeed through the business of catering by NyoNyo, saying that, “My belief that Jesus is Lord guides my decisions, ensur­ing that integrity, excellence, and purpose shape both my life and business.”

She urged young people, espe­cially young women, who are just starting out in their careers or en­trepreneurial journeys to believe in themselves, trust God’s timing, and be willing to put in the work.

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Chichi and family having fun at the beach

Moreover, she said “success does not happen overnight, so stay consistent, be patient, and keep learning. Surround yourself with the right people, mentors, peers, and a support system that challenges and encourages you.”

“Opportunities don’t pause for perfection. While we overthink, others take action. Start where you are, with what you have. The world moves fast—so should we,” – Chichi Yakubu advised

She again added that women should embrace their multifacet­ed roles without guilt saying “you can be an entrepreneur, a wife, a mother, and a sister’s keeper all at once. Most importantly, stay true to your values and never compromise on integrity. Let your journey reflect both purpose and excellence.”

Chichi Yakubu

Chicihi loves to spend quality time away from the noise of life in new places or go on an adventure with her family and friends.

She is a product of Christian home school, Okuapeman secondary, Cen­tral University College and Harvard University.

By Jemima Esinam Kuatsinu

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