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Changing gender roles: Meet ‘Papa Tilapia’ the gentleman ‘competing’ with women in fresh fish business
● Rapheal dress a tilapia
While women are being encouraged to take up responsibilities or professions considered the preserve of men, some men also seem to be making a statement by venturing into businesses which ordinarily would have been tagged as a woman’s job.
Examining how men and women are swapping roles, this reporter caught up with a budding male entrepreneur at Dansoman in Accra who has taken up the sale of fresh tilapia and continues to match women in the business boot-for boot.
JOURNEY
28-year-old Raphael Nanevi Nanavaiaa hails from Ada Foah in the Greater Accra Region and is known in his business circles as “Papa Tilapia.”
He used to help and run errands for his mother who traded at Darkuman-Kokompe market while he was still a student at Ada Senior High Technical School.
After studying Business and completing in 2019, he and his elder sister had to cater for the family after their mother’s business was razed down by fire.
Rapheal and his sister took up the challenge to revive their mother’s business. After an intensive house-to-house advertisement, he decided to run his business at Dansoman.
The journey in the last four years, according to him, had been rewarding yet rugged as he continued to receive both encouraging and disparaging comments from some members of the public.
He said some people considered his consistency and dedication to the business remarkable while others thought he was “wasting his time.”
“A man approached me and told me to use my stature for something better, and that a man like me should not be selling fish. He proposed other businesses which I did not pay attention to.
“Other business owners within the enclave where I operate have tried to sabotage me by asking the area taskforce to kick me out, but I have always handled the situation with tact and humility,” he noted.
He maintained that his calm disposition and prompt delivery continued to attract more customers to the business located at Dansoman-Asoredanho.
PATRONAGE
Apparently, the idea of selling fish did not sit well with his mother who wanted him to rather take up a white-colar job. However, he said, some of his relatives have come to terms with what he currently does to earn a living.
According to Papa Tilapia, sales in 2022 and the early part of this year, has been favourable despite the current economic challenges.
“The demand for food commodities continues to increase. Though customers complain of hike in prices, my prices are relatively lower compared with prices elsewhere.
“I communicate and relate well with my customers so my stand has become the choice for many tilapia lovers in my area.
In spite of the hurdles, Raphael is hopeful that his hustle would produce greater result in future.
“Drivers and other pedestrians encourage me to keep up the spirit and I know with determination and sacrifice, it is possible to derive the best out of this business.
“I know my strength is in business and marketing because I am able to convince customers to patronise my service. This skill of mine has earned me a lot,” he added.
Raphael used to sell sim cards before delving into the tilapia business. He admitted that his “aggressive” marketing strategy sometimes irritated customers but he had to adopt that approach especially when sales were low.
“I would call any driver or pedestrian to alert them I had fresh stock. I remember annoying a woman because I had ‘pestered’ her several times on one of my busy days.”
FUTURE
Papa Tilapia looks at becoming a well-establlished entrepreneur and a farmer in the future. He believes that Ghana has arable lands when utilised judiciously, can help reduce unemployment.
He said with the needed support, he would expand the business and employ people to deliver fresh tilapia to clients at restaurants, offices and hotels.
He advised the youth not to wait for favours but strive harder for their needs, adding that it was important for them to first discover their potentials.
“If you are waiting for someone to give you money, that person is also waiting for gift from someone. If we push harder, others would help,” he said.
By Yunusah Essandoh
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GEXIM deepens relations with US EXIM Bank
A management team of the Ghana Export – Import Bank (GEXIM) led by the Acting Chief Executive, Sylvester Mensah met with the leadership of the Export–Import Bank of the United States (US EXIM) on Wednesday April 23, 2025 in Washington DC, United States of America.
The Acting President and Chairman of US EXIM, Mr. James C. Cruse and Vice President, International Relations, Ms. Isabel Galdiz received the GEXIM delegation, which included Deputy CEO for Banking, Mr. Moses Klu Mensah and Head of International Cooperation, Mr. Jonathan Christopher Koney at the headquarters of US EXIM.
The meeting offered the GEXIM team the opportunity to share the strategic direction of the Bank in line with the resetting agenda of the President of the Republic, His Excellency John Dramani Mahama for the repositioning of the Ghanaian economy into an export-led one by providing the requisite investment to Ghanaian businesses.
Mr. James C. Cruse expressed US EXIM’s eagerness to deepen its existing relations with GEXIM and proposed the signing of a new Cooperative Framework Agreement following the expiration of a Memorandum of Understanding signed in 2019 to utilize US EXIM’s medium term loan guarantees to procure machinery by GEXIM for qualified Ghanaian Small and Medium-sized Enterprises (SMEs).
Mr.Sylvester Mensah thanked the Acting President and Chairman of US EXIM for hosting the GEXIM delegation and reaffirmed the Ghanaian government’s commitment to strengthening trade and investment between Ghana and its global partners for economic transformation of Ghana with GEXIM playing a pivotal role.
The two teams will be meeting on the sidelines of the 2025 US EXIM Annual Conference on 29th and April 30, 2025 to explore possible areas of collaboration and matching Ghanaian businesses to American companies. The meeting ended with an exchange of gifts.
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Many SOEs have been used as mere instruments for personal wealth accumulation –Pres.Mahama
President John Dramani Mahama has expressed concern over the misuse of State-Owned Enterprises (SOEs) for personal financial gain by individuals in leadership positions.
Speaking during a meeting with Chief Executives of specified entities under the State Interest and Governance Authority (SIGA) on Thursday, March 13, the President directly attributed the dire state of SOEs to their leadership, accusing chief executives, management teams, and governing boards of prioritising personal enrichment over organisational efficiency.
He pointed to bloated budgets, unjustified allowances, and unnecessary expenditures as factors draining public funds while SOEs continue to rely on government bailouts.
“Many SOEs have been used as mere instruments for personal wealth accumulation by appointees. The chief executives, management, and boards of these enterprises are responsible for this situation. Some SOEs have become perennial loss-makers, draining public funds with bloated budgets, unjustified allowances, and unnecessary expenditures while relying on government bailouts as if entitled to them. Many of these entities are at their lowest point in the entire history of the Fourth Republic,” he said.
President Mahama further noted that many SOEs have been plagued by inefficiencies, corruption, and mismanagement, leading to consistent financial losses. He cited the 2023 State Ownership Report by the State Interests and Governance Authority (SIGA), which highlighted systemic inefficiencies and wasteful expenditures within these entities.
He therefore reaffirmed his commitment to reforming under-performing SOEs and ensuring they serve national interests.
He warned that loss-making SOEs will no longer be tolerated and will either be merged, privatised, or closed.
“I will assess you based on your performance. If you do not align with the pace of the reset agenda, you may be asked to step aside. If that adds to the horror movie, so be it,” he added.
Source: Myjoyonline.com
