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Delay named Brand Ambassador for Midea Unicool Air condition
Ghanaian Television personality, Deloris Frimpong Manso, Affectionately called Delay was on Wednesday, November 22, 2023 named Brand Ambassador for the new Midea Smart Unicooler Air Condition brand.
The deal will see Delay become the lead influencer for the Midea range of Air Conditions.
Speaking at the launch which took place at the Headquarters of Electroland Ghana Premium Room at Spintex in Accra, the Marketing and Media Relations Manager, Adiza Kuburah Ibrahim said the choice of Delay was a result of her capacity to create awareness and the strategic positioning of her brand.
She said any brand that associates with Delay gets the needed results, and for that reason, the team settled on her as an influencer for the new product.
Adiza Kuburah added that the introduction of the range of Air Condition comes with a Corporate Social Responsibility arm to give back to society.
The Sales Manager of Electroland Ghana Limited, Vincent Azan-Gbiok, said this is a ground-breaking technology which is not available on the Ghanaian market, adding that the Unicool game-changing Air Condition is designed to provide a comfortable and efficient cooling experience while emphasising energy efficiency and silent operation.
He said those who are fed up with frequent power outages, high electricity costs, and low power of generators will find solace in the new smart Midea Air Condition.
“Talking about the key functions of the Unicool Air Condition, he said it has better flexibility and durability compared to others. It gives you the ability to regulate your air condition regarding consumption of power,” she added.
On her part, Delay expressed her appreciation to Midea for choosing her as a Brand Ambassador for the Midea Unicool Air Condition.
She said the Air Condition is a smart one which meets all the current technological needs, adding that she has experienced it as an ambassador.
Delay announced a #Unicoolsalesstockchallenge where interested individuals are required to record a minute sales talk video highlighting the special characteristic of Unicool.
She noted that the said video is to be posted on their social media platforms, tag her and Midea with the hashtag.
The Brand Ambassador said the three lucky winners would be flown to Dubai together with her on an all-expenses-paid trip for five days.
The challenge runs from now till Christmas.
By Edem Mensah-Tsotorme
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GEXIM deepens relations with US EXIM Bank
A management team of the Ghana Export – Import Bank (GEXIM) led by the Acting Chief Executive, Sylvester Mensah met with the leadership of the Export–Import Bank of the United States (US EXIM) on Wednesday April 23, 2025 in Washington DC, United States of America.
The Acting President and Chairman of US EXIM, Mr. James C. Cruse and Vice President, International Relations, Ms. Isabel Galdiz received the GEXIM delegation, which included Deputy CEO for Banking, Mr. Moses Klu Mensah and Head of International Cooperation, Mr. Jonathan Christopher Koney at the headquarters of US EXIM.
The meeting offered the GEXIM team the opportunity to share the strategic direction of the Bank in line with the resetting agenda of the President of the Republic, His Excellency John Dramani Mahama for the repositioning of the Ghanaian economy into an export-led one by providing the requisite investment to Ghanaian businesses.
Mr. James C. Cruse expressed US EXIM’s eagerness to deepen its existing relations with GEXIM and proposed the signing of a new Cooperative Framework Agreement following the expiration of a Memorandum of Understanding signed in 2019 to utilize US EXIM’s medium term loan guarantees to procure machinery by GEXIM for qualified Ghanaian Small and Medium-sized Enterprises (SMEs).
Mr.Sylvester Mensah thanked the Acting President and Chairman of US EXIM for hosting the GEXIM delegation and reaffirmed the Ghanaian government’s commitment to strengthening trade and investment between Ghana and its global partners for economic transformation of Ghana with GEXIM playing a pivotal role.
The two teams will be meeting on the sidelines of the 2025 US EXIM Annual Conference on 29th and April 30, 2025 to explore possible areas of collaboration and matching Ghanaian businesses to American companies. The meeting ended with an exchange of gifts.
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Many SOEs have been used as mere instruments for personal wealth accumulation –Pres.Mahama
President John Dramani Mahama has expressed concern over the misuse of State-Owned Enterprises (SOEs) for personal financial gain by individuals in leadership positions.
Speaking during a meeting with Chief Executives of specified entities under the State Interest and Governance Authority (SIGA) on Thursday, March 13, the President directly attributed the dire state of SOEs to their leadership, accusing chief executives, management teams, and governing boards of prioritising personal enrichment over organisational efficiency.
He pointed to bloated budgets, unjustified allowances, and unnecessary expenditures as factors draining public funds while SOEs continue to rely on government bailouts.
“Many SOEs have been used as mere instruments for personal wealth accumulation by appointees. The chief executives, management, and boards of these enterprises are responsible for this situation. Some SOEs have become perennial loss-makers, draining public funds with bloated budgets, unjustified allowances, and unnecessary expenditures while relying on government bailouts as if entitled to them. Many of these entities are at their lowest point in the entire history of the Fourth Republic,” he said.
President Mahama further noted that many SOEs have been plagued by inefficiencies, corruption, and mismanagement, leading to consistent financial losses. He cited the 2023 State Ownership Report by the State Interests and Governance Authority (SIGA), which highlighted systemic inefficiencies and wasteful expenditures within these entities.
He therefore reaffirmed his commitment to reforming under-performing SOEs and ensuring they serve national interests.
He warned that loss-making SOEs will no longer be tolerated and will either be merged, privatised, or closed.
“I will assess you based on your performance. If you do not align with the pace of the reset agenda, you may be asked to step aside. If that adds to the horror movie, so be it,” he added.
Source: Myjoyonline.com
