Fashion
Fashion & art are powerful tools to raise awareness – Dr. Rasha Kelej
The Chief Executive Officer,(CEO) of Merck Foundation, Dr. Rasha Kelej has said that Fashion and art have a purpose beyond just entertainment.
According to her, she believes that fashion and art are powerful tools to address and raise awareness on pressing and sensitive social and health issues in Africa and beyond.
Speaking at the launch of “Our African” television show at the Labadi Beach Hotel on Sunday, July 3, 2022, Dr. Kelej said “I came up with the idea of this informative yet entertaining show.”
She added that the TV show, which will air every Sunday at 2 pm on GH One TV, in Ghana “ is a first-of-its-kind set to be the voice of the voiceless and break the silence about many critical and sensitive social and health issues in Africa. I have conceptualised, produced, directed, and hosted this Pan African show.”
to create awareness
The CEO of Merck Foundation revealed that the show will features African fashion designers, singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa.
Dr. Kelej added that “Our Africa” TV programme will address various critical and sensitive health issues like Diabetes Awareness, Breaking Infertility Stigma, Ending Child Marriage, Ending FGM, Stopping GBV and Supporting Girl’s Education. The rest are Women’s Empowerment, the Importance of promoting a Healthy Lifestyle, Sustainability and up-cycled fashion, Coronavirus Awareness and many more.
She noted that each episode would deal with a different topic and “looking good and we must make the most out of these platforms to advocate for the causes we work towards every day.”
By Edem Mensah-Tsotorme
Fashion
A touch of smock to style up on Easter
Gone were the days when smock was worn only on occasions.
There was this perception that it can only be worn during engagements, weddings and festivals.
Interestingly, the Chief Executive Officer (CEO) of Avonsige has added new touches to the smock, making it a choice for all occasions.
With the new designs, the smock comes in forms of dresses, trousers, bubu dresses and skirts.
By Linda Abrefi Wadie
Fashion
Evolution of Hair Extensions: Closures and Frontals
The hair and beauty industry has witnessed remarkable advancements over the years, with evolving trends that enhance both aesthetics and versatility.
One of the most significant transformations in hairstyling is the shift from traditional weave-on extensions to modern closures and frontals.
In the late 1990s, weave-ons were the preferred choice for women looking to add length and volume to their natural hair.
However, with contemporary innovations, closures and frontals have emerged as the new standard, providing a seamless, natural appearance while allowing for greater styling flexibility.
These hairpieces have become an essential part of hairstyling for various occasions, including weddings, parties, religious gatherings, and other social events.
Understanding Closures and Frontals serves the common purpose of enhancing hair volume and styling options while creating a natural-looking hairline.
They differ in structure, coverage, and styling versatility:
Frontals: A frontal is a hairpiece that extends from ear to ear, usually measuring 13 inches in width and 4 to 6 inches in depth.
It provides a full hairline and allows for diverse parting styles, offering the illusion of a completely natural hairline.
Frontals are typically sewn onto bundles or used to construct full wigs, allowing for maximum styling flexibility.
Closures: A closure is a smaller hairpiece, often measuring around 4×4 inches, and is placed at the crown or front section of the head. Unlike frontals, closures offer limited parting space, making them suitable for more defined and structured hairstyles.
However, closures are low-maintenance and provide a realistic finish that seamlessly blends with natural hair.
These innovative hairpieces offer a more seamless and natural look, elevating confidence and allowing for versatile styling options.
As the industry continues to evolve, closures and frontals remain a preferred choice for women seeking sophisticated, stylish, and convenient hair solutions.
By Georgina Boadiwaa Ntim
