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Guinness Ghana launches Gordon’s Pink Berry Flavoured Spirit Drink
Ghana’s leading total beverage company Guinness Ghana has announced the launch of Gordon’s Pink berry, a pink flavoured spirit drink with the sweetness of raspberries.
Gordon’s Pink berry was launched during this year’s Shades of Love concert by Akwaboah in Kumasi last saturday.
This addition to Gordon’s range offers a delicate fruity sweetness of pink berries combined with the crisp freshness of juniper.
According to Guinness Ghana, Gordon’s Pink berry is a response to the growing demand for light and versatile spirits among young Ghanaians looking for quality and substance in their drink choices.
Commenting on the launch of Gordon’s Pink berry flavoured spirit drink, James Boakye Sarfo, Commercial Director at Guinness Ghana, said: “We understand that the colour pink has been associated with femininity, but with Gordon’s Pink Berry, we wanted to challenge that notion and offer a new take on the colour.”
He further added “We believe that pink is a colour that transcends gender. Gordon’s Pink berry is for progressive and open-minded individuals who believe pink is bold, sweet, friendly and inviting. To this end, we are encouraging Ghanaians to #PinkDifferently.”
Michael Acheampong, the Marketing Manager, Innovations at Guinness Ghana said: “We are thrilled to launch Gordon’s Pink berry and bring a refreshingly vibrant, playful and stylish world of pink to Ghanaians.”
The lush launch event saw a myriad of celebrities, influencers and consumers coming together to celebrate the newest addition to the Guinness Ghana family of beverages.
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GEXIM deepens relations with US EXIM Bank
A management team of the Ghana Export – Import Bank (GEXIM) led by the Acting Chief Executive, Sylvester Mensah met with the leadership of the Export–Import Bank of the United States (US EXIM) on Wednesday April 23, 2025 in Washington DC, United States of America.
The Acting President and Chairman of US EXIM, Mr. James C. Cruse and Vice President, International Relations, Ms. Isabel Galdiz received the GEXIM delegation, which included Deputy CEO for Banking, Mr. Moses Klu Mensah and Head of International Cooperation, Mr. Jonathan Christopher Koney at the headquarters of US EXIM.
The meeting offered the GEXIM team the opportunity to share the strategic direction of the Bank in line with the resetting agenda of the President of the Republic, His Excellency John Dramani Mahama for the repositioning of the Ghanaian economy into an export-led one by providing the requisite investment to Ghanaian businesses.
Mr. James C. Cruse expressed US EXIM’s eagerness to deepen its existing relations with GEXIM and proposed the signing of a new Cooperative Framework Agreement following the expiration of a Memorandum of Understanding signed in 2019 to utilize US EXIM’s medium term loan guarantees to procure machinery by GEXIM for qualified Ghanaian Small and Medium-sized Enterprises (SMEs).
Mr.Sylvester Mensah thanked the Acting President and Chairman of US EXIM for hosting the GEXIM delegation and reaffirmed the Ghanaian government’s commitment to strengthening trade and investment between Ghana and its global partners for economic transformation of Ghana with GEXIM playing a pivotal role.
The two teams will be meeting on the sidelines of the 2025 US EXIM Annual Conference on 29th and April 30, 2025 to explore possible areas of collaboration and matching Ghanaian businesses to American companies. The meeting ended with an exchange of gifts.
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Many SOEs have been used as mere instruments for personal wealth accumulation –Pres.Mahama
President John Dramani Mahama has expressed concern over the misuse of State-Owned Enterprises (SOEs) for personal financial gain by individuals in leadership positions.
Speaking during a meeting with Chief Executives of specified entities under the State Interest and Governance Authority (SIGA) on Thursday, March 13, the President directly attributed the dire state of SOEs to their leadership, accusing chief executives, management teams, and governing boards of prioritising personal enrichment over organisational efficiency.
He pointed to bloated budgets, unjustified allowances, and unnecessary expenditures as factors draining public funds while SOEs continue to rely on government bailouts.
“Many SOEs have been used as mere instruments for personal wealth accumulation by appointees. The chief executives, management, and boards of these enterprises are responsible for this situation. Some SOEs have become perennial loss-makers, draining public funds with bloated budgets, unjustified allowances, and unnecessary expenditures while relying on government bailouts as if entitled to them. Many of these entities are at their lowest point in the entire history of the Fourth Republic,” he said.
President Mahama further noted that many SOEs have been plagued by inefficiencies, corruption, and mismanagement, leading to consistent financial losses. He cited the 2023 State Ownership Report by the State Interests and Governance Authority (SIGA), which highlighted systemic inefficiencies and wasteful expenditures within these entities.
He therefore reaffirmed his commitment to reforming under-performing SOEs and ensuring they serve national interests.
He warned that loss-making SOEs will no longer be tolerated and will either be merged, privatised, or closed.
“I will assess you based on your performance. If you do not align with the pace of the reset agenda, you may be asked to step aside. If that adds to the horror movie, so be it,” he added.
Source: Myjoyonline.com
