Entertainment
Jägermeister unveils new Meisters in Ghana
Jägermeister, the premium liquer brand known for its celebration of lifestyle, craftsmanship, and the art of mastering one’s life, is delighted to announce the unveiling of the Meisters Tribe in Ghana.
Handpicked from diverse creative fields, the Meisters Tribe consists of extraordinarily talented individuals who embody the Meisters Expression philosophy of “Do what you do masterfully and you can live by your own rules”.
These trailblazers have forged their unique paths to mastery and are now poised to lead and inspire others to live their best lives.
They include: British-Ghanaian afrobeats band, The Compozers; singer/songwriter, Efya Nokturnal; mobile disc jockey, iPhone DJ; dancer, choreographer and dance coach, Dancegod Lloyd; walking artist, Glenn Samm, and digital artiste and photographer, Josephine Kuuire.
According to the brand, these individuals were selected because they don’t just go with the flow; they stand firm in the face of adversity, break free from conventions, and express themselves unapologetically and will be the champions of its Meister Expression campaign in Ghana.
Speaking on behalf of the newly appointed Meisters, Nana ‘Pokes’ Ntorinkansah (The Compozers) said, “As artists and individuals, we are always looking for ways to express ourselves creatively. For us, it is about living our truths and inspiring a new generation of people to live unapologetically. We could not be more excited to be selected as members of the tribe and we hope that our partnership with the brand will lead us to new historic heights of growth and achievement.”
To launch the Meisters Expression Campaign, Jägermeister hosted the Meisters Expression Festival – a 2-day celebration of art, music, and culture that featured electrifying performances and art expressions from all the Meisters, including guest performances by Stonebwoy, Darkoovibes, Sefa, Young Jonn, Niniola, and DJs Baggio and TTB.
Jägermeister has disclosed that the Meisters, besides serving as brand collaborators, are actively engaged in developing some thrilling projects that will be announced in the upcoming months.
Jägermeister isn’t just a premium liquor brand; they’re committed to empowering their consumers to take charge of their lives and become masters of their own destinies. It’s time to live above the norm, embrace unconventionality, and master your craft like a true Meister.
Entertainment
Kafui Danku upbeat about future of creative industry
The Chief Executive Officer (CEO) of the Ghana Film Authority (GFA) and celebrated actress, Kafui Danku, has expressed confidence in the future of Ghana’s creative industry after attending the 24-Hour Economy conference at the Bank of Ghana on Tuesday in Accra.
The event, designed to boost the creative arts and tourism sectors, brought together top leaders, policymakers, and industry players to discuss how Ghana’s economy could thrive beyond the usual working hours.
Key figures at the event included the Minister of Tourism, Arts, and Culture, Dzifa Abla Gomashie, the presidential advisor on the 24-Hour Economy, Goosie Tanoh, and respected legal expert, Mrs Betty Mould-Iddrisu. Their presence showed the government’s commitment to making the creative industry more vibrant and financially rewarding.
The discussions centered on how film, music, and tourism could function around the clock, creating jobs and new opportunities for creatives.
Kafui Danku, a strong advocate for the film industry, shared her excitement about the initiative. In a social media post, she hinted at “exciting times ahead,” sparking discussions among creatives eager to see how this policy will benefit them.
Many believe this could be a turning point for Ghana’s entertainment sector, making nightlife, cinemas, music shows, and tourism activities more profitable and globally competitive.
The National Film Authority (NFA), which plays a key role in shaping the future of Ghana’s film industry, was also actively involved in the discussions.
A successful implementation of the 24-Hour Economy could mean more job opportunities, increased revenue, and a stronger international presence for Ghana’s creative sector.
As conversations continue, industry players remain optimistic about the possibilities ahead.
The hope is that with the right policies and government support, Ghana’s entertainment and tourism sectors will see massive growth, benefiting both industry professionals and the nation as a whole.
By Linda Abrefi Wadie
Entertainment
Voice of Pentecost holds listening party
The music ministry of the Church of Pentecost, known as Voice of Pentecost (VOP) has organised a music listening party.
The event held on Friday, March 14, in Accra brought together some influential radio, TV presenters and other industry players.
The event showcased carefully selected tracks from the Voice of Pentecost, offering these industry experts an opportunity to listen, share their insights, and provide valuable feedback.
This was made possible through a collaborative effort between Pent Media Centre and The Voice of Pentecost.
In all 17 songs were played for the key industry players to listen to, out of which they made suggestions on which ones to release ahead of the album.
Also, they made suggestions as to which ones should make the cut for the album.
Apostle Samuel Gyau Obuobi, the General Secretary of The Church of Pentecost, expressed his appreciation, adding that the church was blessed with songs for many years.
For this reason, they decided to put in place mechanisms to ensure their songs make waves throughout the country and beyond.
Against this backdrop, they brought together the industry people for their input to help carry the gospel through music.
By Edem Mensah-Tsotorme
