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Kofi Atta Kakra Kusi receives honorary Award at AYOTAA

The Deputy Head of Corporate Affairs of the Ghana Tourism Authority,(GTA) Mr. Kofi Atta Kakra Kusi has received an honorary award at the maiden edition of the Africa Young Talent Achievers Awards (AYOTAA).
This maiden edition under the theme, “Rewarding Africa’s Thriving Talents” was held at the National Theatre on Friday,  April 21, 2023.
The honorary award acknowledges him as the “Africa Corporate Man Of  The Year”.
The Deputy Head of Corporate Affairs was among several others who received awards for their outstanding contribution to putting Ghana and Africa on the global map by projecting the rich Ghanaian and African Culture, Heritage, and Resources through Tourism and the media landscape.
in his acceptance remarks, Kofi Atta Kakra said, “On behalf of myself, my institution the Ghana Tourism Authority, my family, and team, I wish to express my heartfelt appreciation to the Organisers for the honour of this award. “
He added that he was deeply humbled by the award and accepted the challenge that it imposed on him to continue to lead exemplary life as a leader and discover young talents hinged on nothing else but compassion and people-first.
Mr. Kusi continues, “l accept with humility, appreciation, and pride this honorary award and dedicate to all who have contributed to the success”.
Kofi Atta Kakra was appointed as the Board Secretary of GTA from 2010 – 2014 where he served the Board of Directors diligently.
Again, after his tenure of office as the Board Secretary, he got appointed as the Special Assistant to the then Chief Executive of the Authority, Mr. Charles Osei Bonsu and has served on various Tourism Committees and won several awards.
Mr. Kusi is a PR and Marketing Practitioner with vast experience in his field of expertise. He holds two (2) Master’s Degrees; one is a Master of Arts Degree in Public Relations from the Ghana Institute of Journalism (GIJ), now the University of Media, Arts, and Communication, and a Master of Business Administration (MBA) in Marketing from the Methodist University Ghana. He was at the GIMPA Law School for one year but did not complete his course of study due to other equally important national assignments.
The annual awards scheme is an initiative of Supreme Innovations  Live Media with Mr. Joshua K. Agbenyah Jnr as the CEO / Executive Director and Producer.

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GEXIM to host “SME GO” programme stakeholder sensitisation and fair on September 18

The Ghana Export – Import Bank (GEXIM) in collaboration with the Ministry of Finance, Ministry of Trade and Industry, Ghana Enterprises Agency and Development Bank of Ghana will be hosting the final phase of the stakeholder sensitisation exercise on the Small and Medium-sized Enterprises Growth and Opportunity (SME GO) Programme at the Bank’s headquarters located at the Africa Trade House, in Accra.

The stakeholder sensitisation event is scheduled to take place on Wednesday  SSeptember18, 2024 at 10 am and will give attendees a deeper insight into the SME GO Programme with a focus on the dynamics of the programme, eligibility criteria application process and how the initiative seeks to assist Ghanaian SMEs to scale up and compete favorably in the international marketplace.

The confirmed speakers and dignitaries for the event will highlight how Ghanaian SMEs can leverage on the SME GO Programme to build the capacities and make them sustainable.

They include Hon. Abena Osei-Asare, Minister of State at the Ministry of Finance, Hon. K. T. Hammond, Minister of Trade and Industry, Hon. Nii Kwartei Titus Glover, Greater Accra Regional Minister as well as the Chief Executive Officers of the Ghana Enterprises Agency and Development Bank of Ghana.

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Alongside the stakeholder sensitisation event, GEXIM will be hosting a special edition of its popular SME Fair dubbed “SME GO Mart” at the forecourt of the Africa Trade House, from 8am to 8pm.

 The theme for the “SME GO Mart” is “Celebrating Ghanaian SMEs” and it will provide a platform for Ghanaian entrepreneurs to showcase various top-quality Made-In-Ghana products.

Over hundred Ghanaian entrepreneurs with unique products have been confirmed to participate in the fair. 

They will be exhibiting several unique and authentic products at unbeatable prices including food and ingredients, beverages, skin and beauty care products, textiles, apparel, garments, leather footwear, slippers, and many others.    

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In July 2024, the Government of Ghana through the Ministry of Finance launched the SME GO Programme, a ground breaking initiative which sought to provide Ghanaian SMEs with the needed funds, requisite technology and knowledge as well as other relevant resources and tools to aid their growth to become international giants.

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Zipline, GHS reduce maternal mortality in Ashanti Region by 56.4% – Study

A recent impact assessment study on aerial logistics to improve maternal health and emergencies has revealed a remarkable reduction in maternal mortality by 56.4% in Ghana’s Ashanti Region, thanks to the collaborative efforts of Zipline and the Ghana Health Service (GHS).

This was revealed at the National Ghana Health Service Research Conference organized by the Ghana Health Service in partnership with Zipline. The study, which focused on the impact of aerial logistics in healthcare, also noted a 19.9% increase in antenatal visits and a 25% rise in in-facility births, signaling a significant boost in maternal health outcomes.

The success according to the study is attributed to the on-demand availability of blood and essential medical supplies provided by Zipline’s innovative drone delivery system. This consistent access to critical resources has increased patient confidence in the healthcare system, encouraging more mothers to seek necessary care throughout their pregnancies.

Speaking on the highlight of the study, the Research Officer at Ashanti Regional Health Directorate stated, “the significant decrease in maternal mortality we’ve seen is a clear indication of the vital role that reliable access to medical supplies plays in healthcare. The ability to deliver blood and essential medicines exactly when they’re needed has transformed how mothers in the Ashanti Region perceive and engage with the healthcare system.”

“It’s an achievement that speaks to the importance of introducing technology in healthcare delivery. Mothers now feel more confident in seeking care, knowing that they will receive the support they need throughout their pregnancies,”he stated.

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The study examined data from 191 health facilities, including hospitals, health centers, and Community-based Health and Planning Services (CHPS) Compounds. Among these, 99 facilities were served by Zipline’s aerial logistics, while 91 were not. The research employed adjusted rates for various key indicators, such as antenatal consultations, emergency visits, referrals, live births, hysterectomies, maternal deaths, and neonatal deaths, as the main dependent variables.

The qualitative aspect of the study aimed to describe and analyze the changes in satisfaction levels among healthcare providers and patients, perceived quality of care in maternal health and emergencies, and experiences related to the use of aerial logistics. In-depth interviews were conducted with 22 patients and 23 healthcare providers at the participating facilities.

Globally, maternal mortality remains a critical public health challenge, with stark disparities between high-income and low-to-middle-income countries (LMICs).

According to the World Health Organization (WHO), the majority of maternal deaths occur in LMICs, often due to preventable causes. In Ghana, particularly in the Ashanti Region, the problem is critical, reflecting the broader challenges faced across the African continent. Beyond this, socio-economic, geographic, and infrastructural factors intensify the risks associated with pregnancy and childbirth, highlighting the urgent need for innovative solutions to improve maternal health outcomes.

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As maternal mortality continues to pose a challenge in low-to-middle-income countries, the success seen in Ghana’s Ashanti Region offers a promising model for other regions and nations striving to improve maternal health outcomes through innovative solutions. 

Zipline is poised to continue leading the way in revolutionizing healthcare delivery, ensuring that every mother has access to the life-saving resources, no matter where she lives.

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