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Meet Mavis Adjoa Yeboah Adjei, brain behind leading clothing giant

Gone were the days when people gave little attention to what they wore for public functions.

One’s fashion sense has become a big deal in recent time with the use of social media taking the fashion craze a notch higher.

At some high profile entertainment events with red carpet receptions, one often hear a harmless question like, ‘what are you wearing,’ which in effect means the identity of the creator of one’s dress.

Fashion lovers have been very alert to this, and in the process become very choosy and careful about what they wear out.

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This, therefore, requires a vibrant industry, driven by hardworking designers to meet the increasing demands for such designs.

One of such per­sons making giant strides and amazing designs for the past 14 years is Mavis Adjoa Yeboah Adjei , a visionary CEO and Creative Director of Adjoa Yeboah Clothing.

Mrs Adjei ventured into fashion designing after giving her cloth to a seamstress to work on for a programme, only to be disappointed on the D-day.

“I was frustrated be­cause I didn’t have any­thing to wear. Through my frustration, I decided to enroll at the Joyce Ababio College of Fashion. After that I launched my busi­ness,” she narrated to The Spectator.

“I’ve always believed in nurturing one’s passion. My love for fashion and design led me to pursue formal ed­ucation at the Joyce Ababio College where I honed the skills necessary to turn my passion into a thriving busi­ness,’ she indicated.

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The old student of Ghana Secondary School, Koforid­ua, says she has this desire to provide a unique blend of fashion outfits in order to satisfy the variegated tastes of a myriad of clientele.

Adjoa, as she is affection­ately known, was inspired by colours and considered the body type of clients before making an outfit for her clients.

And her biggest aspiration was to be the number one in the industry, providing bespoke clothing solutions to the generality of mankind as they step into the world of work and social network interactions/ programmes with unparalleled confidence and elegance.

Adjoa’s designs have been worn by both national and international celebrities, including Anita Akuffo, Korkui Salormey, Dentaa Amoateng and Rosalyn Felli, just to mention a few.

Despite the busy schedule with work, Adjoa, a mother of four, careful­ly plans her activities in order to meet the demands of family life as well.

“I prioritise my time, ensuring that I’m fully present in both my profes­sional and personal life. My family’s support has been crucial in helping me manage these responsibilities, allow­ing me to excel in both areas.”

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As a result, she has become a men­tor to hundreds of successful fashion designers and is a crucial resource for industrial attachment and internship for students studying fashion, textiles, and garment studies at both public and private universities.

Awards

Adjoa Yeboah Clothing was honoured as the Fashion Brand of the Year at the 2019 Women’s Choice Awards due to her outstanding leadership and stellar delivery of fashion outfits in the year under review.

Furthermore, her clothing line has collaborated with Media General/ TV3’s flagship culture and entertain­ment show ‘Ghana’s Most Beautiful’ as the fashion hub of choice.

She also collab­orated with esteemed national and international personalities and fashion brands such as Vlisco (including the Vlisco Ambassador project) to outdoor many spectacular product collections.

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Adjoa worked with Vlisco as a fashion designer in 2014 where she designed and clothed Vlisco’s Ambas­sadors.

She also curated looks for other Vlisco influencers as well as those for Vlisco Radiance Bridal fair. In 2017, she partnered and unveiled Vlisco Capsule Collection in the flagship store at Accra Mall.

Challenges

Like any entrepreneur, she faces challenges, particularly in balancing creative innovation with the daily management of the business. Earlier on, she saw the need for more training to manage the operational side of the brand, which led her to pursue further studies in management.

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Again, she was affected gravely by the high cost of production (ie mate­rials, power, and accessories) which affects the cost of the final product.

Aspirations

Adjoa aims to position her clothing line as a globally recognised brand that continues to empower women and inspire the next generation of designers.

She also want to continue advocat­ing for the empowerment of women and children, using her platform to make a positive impact.

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Education

She pursued a management degree at the Ghana Institute of Management and Public Administration (GIMPA) to enhance her business skills, and also completed the Women Entrepreneur­ship and Leadership Africa (WELA) Pro­gramme at the China Europe Interna­tional Business School to learn how to position the brand for global success.

Hobbies

Adjoa Yeboah loves listening to a blend of soul, jazz and traditional music, and likes to travel to the coun­tryside to enjoy nature as a source of inspiration. She also loves to read and watch latest trends in the world of fashion.

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Born to Mr George Adjei Anobi and Madam Faustina Kyeremaa, she is the first among four siblings – (three girls and a boy) and hails from Berekum in the Bono region.

Advice

Adjoa wants the youth to focus on what they’re passionate about and dedicate time and resources to mas­tering their skills. Excellence doesn’t happen overnight—it’s a result of consistent effort and learning.

By Linda Abrefi Wadie

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Juventus Duorinaah, Ghana’s first deaf Lawyer

• Juventus Duorinaah Esq.
• Juventus Duorinaah Esq.

 In a landmark moment for Ghana’s legal landscape, Juventus Duorinaah Esq., has etched his name in histo­ry as the country’s first lawyer with a hearing impairment.

His journey from a humble back­ground to breaking barriers in the legal profession serves as a powerful inspiration for countless individuals in the disability community, proving that determination and resilience can defy societal expectations and create path­ways to success.

For Juventus, the recognition as Gha­na’s first deaf lawyer feels surreal.

“It feels like a dream,” he reflects, acknowledging the stereotypes sur­rounding deafness and the humble background from which he hails.

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Juventus’ passion for law sparked in 2008 while seeking admission to the University of Ghana (UG). Although he initially faced challenges due to the nature of the application process, the help of his older brother and his deter­mined spirit led him to pursue a Bache­lor of Arts degree in 2012, followed by a Master of Laws at Cardiff University in 2014.

His passion for the study of law became highly intense when he had to study alongside qualified lawyers from several jurisdictions, even though he did not have a legal background. Here, he faced the unique challenge of study­ing without sign language interpreters, relying instead on a palantypist to tran­scribe lectures.

Juventus’ role model was his profes­sor and mentor, Professor Luke Clem­ent, who profoundly inspired him in shaping his understanding of law and human rights.

He remembers Prof. Thomas Stephens from the University of Ghana School Of Law, who inspired him with his way of dressing, in-depth knowledge of the law and engagement with students.

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He recounts the enormous challenges he encountered during the COVID-19 pandemic in 2020, when lectures moved online, and Dr Stephen’s tremendous support to ensure things moved quickly and smoothly for him.

“I also had the chance to have a few classes with the Dean himself, Prof. Raymond Atuguba. He taught the course such that some of us never felt scared as other lecturers made the course,’ he recalled.

Juventu’s academic journey was fraught with challenges, particularly in communication.

The year 2007 was the last time he studied with deaf peers. He was of­ten the only deaf person in his classes throughout the following years of his education, which made interaction with peers difficult.

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Despite these hurdles, he remained high-spirited, studying late into the night and seeking help from kind class­mates when necessary.

Reflecting on his academic experience at UG, he connected his affection for the university to his older brother, who is also an alumnus. He felt inspired to be a student of the premier university, saying he would choose the University of Ghana any time, any day, if given the chance to further his studies or work.

The University Of Ghana School Of Law, along with its Dean, Professor Raymond Atuguba, the Director of Legal Education of the Ghana School of Law, Yaw Bramiah Oppong, and his capable team, including the Registrar and Depu­ty Registrar of the Ghana School of Law and the Office for Students with Special Needs (UG), made significant contribu­tions to his journey.

Prof. Atuguba acknowledged Juven­tus’ achievement as evidence of the university’s commitment to Diversity, Equity and Inclusion.

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Commenting on how the school accommodated his special needs, Prof. Atugugba explained that ‘In the case of Juventus, we worked closely with him to understand and address his special needs, ensuring he had access to the teaching and learning resources in the appropriate formats that would support his academic journey.

Professor Atuguba noted that Juven­tus’s journey is just beginning, and the future holds promise for him and the many lives he aims to touch along the way.

Juventus’s close friend, Ida Esi McOw­usu Esq., described her first encounter with Juventus as ‘intriguing.’ “My first meeting with Juventus was in class, where he sat right in front of me in first year,” Ida reveals. She was intrigued and wanted to find out more about him, especially how Juventus navigated his way to this level. “I got closer and we became friends from there,” she remarked.

Mr Francis Kweku Essel, Juventus’ interpreter, shed light on the primary challenges he faced in carrying out his job, particularly the complex nature of legal terminology and concepts. This validates Ida’s comment on the inter­preters’ lack of legal background as a challenge Lawyer Duorinaah encoun­tred.

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Juventus dreams of becoming a judge and aims to enhance justice delivery while serving as a role model for young people with disabilities.

He is currently mentoring a group of young deaf students interested in pursuing law, hoping to pave the way for future generations. What’s next for Lawyer Juventus? His next step is to complete his pupilage, after which he can decide further his legal career.

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Dr. Christopher Baasongti Beyere …A visionary leader who triumphs through adversity

• Dr. Christopher Baasongti Beyere
• Dr. Christopher Baasongti Beyere

DR. Christopher Baasongti Beyere, the Member of Parliament-elect for Techiman South Constituency, is a trailblazing leader whose journey to political prominence is as inspir­ing as his contributions to health and education.

A man of resilience, intellect, and service, Dr. Beyere’s story exemplifies the triumph of determination and commit­ment over adversi­ty.

A Multifaceted Leader with Trans­formative Achievements

Dr. Beyere’s professional and aca­demic accomplishments are vast and impactful. He is a PhD holder in Global Health from Queen Margaret Univer­sity, Edinburgh, where his research on motivation policies for Ghanaian health workers reshaped staff devel­opment strategies.

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A man of interdisciplinary expertise, he also holds an MSc in International Health from Brandeis University, an MA in International Human Resource Management from Manchester Met­ropolitan University, and a BSc in In­formation Technology from Methodist University.

His academic journey culminated with an LLB from the University Col­lege of Science, Arts, and Education, the Gambia Law School, Banjul, mak­ing him a barrister and solicitor of the Supreme Court of The Gambia, called to the Bar in November 2024.

Dr. Beyere’s work in the health sec­tor has transformed Ghana’s health­care landscape.

• Dr. Beyere during his call to the Gambia Bar in November, 2024
• Dr. Beyere during his call to the Gambia Bar in November, 2024

As Executive Secretary of the Health Training In­stitutions Secretariat, he spearheaded numerous initiatives, including up­grading post-basic programs to degree and master’s levels, introducing male midwifery training, and establishing the “Best Health Tutor Award” to mo­tivate educators.

His efforts also led to the construc­tion of a 75-bedroom guesthouse for principals of nursing training schools, showcasing his dedication to improving infrastructure and capacity for educa­tion.

In his role as Vice President of the University College of Science, Arts, and Education in Sunyani, Dr. Beyere has continued to champion education­al innovation, ensuring that academic and non-academic functions align with the institution’s mission to nurture future leaders.

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The Political Journey: Resilience and Triumph

Dr. Beyere’s political career has been marked by both challenges and victories. In the 2020 parliamentary election, his initial bid to represent Techiman South faced fierce resis­tance.

The election was fraught with controversy, culminating in a narrow defeat to Martin Kwaku Adjei-Men­sah Korsah of the New Patriotic Party (NPP), who polled 49,682 votes against Dr. Beyere’s 49,205. The results were contested, leading to a protracted court case that added to the emotion­al toll of the loss.

However, Dr. Beyere’s resilience never wavered. With renewed vigor, he returned to the political arena in 2024, determined to serve his peo­ple. This time, he secured a decisive victory, polling 44,986 votes across 282 polling stations, surpassing his perennial opponent, Martin Kwaku Adjei-Mensah Korsah, who garnered 43,730 votes.

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His triumph was a testament to his unwavering commitment to the people of Techiman South, who recognized his vision and trusted his leadership.

A Leader of Compassion and Vision

Dr. Beyere’s political success is rooted in his ability to connect with people from all walks of life. During his time at the Gambia Law School in Banjul, he was beloved by his col­leagues for his humility and sense of camaraderie. These qualities have endeared him to his constituents, who see in him a leader committed to their welfare.

Beyond his political and professional achievements, Dr. Beyere has con­sistently demonstrated a passion for empowering others. His initiatives in education and healthcare, coupled with his international collaborations, underscore his dedication to creating opportunities and driving sustainable development.

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A Future of Hope and Progress

As he takes his place in Parliament, Dr. Beyere is poised to bring transfor­mative leadership to Techiman South. His vision for the constituency includes advancing healthcare, education, and infrastructural development while fostering a sense of unity and purpose among his people.

Dr. Christopher Baasongti Beyere’s journey—from overcoming electoral challenges to becoming a symbol of hope and progress—is a shining exam­ple of what perseverance and dedica­tion can achieve. With his wealth of experience, both locally and interna­tionally, he stands ready to champion the aspirations of his constituents and contribute to Ghana’s growth.

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