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Twitter partners Afrochella 2021

Musician Kojo Antwi will perform at this year's Afrochella which will come off on Tuesday, December 28

Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.

And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.

The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.

The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
 
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.

The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.

There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
 
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
 
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.

In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.

“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”

Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.

With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.

The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.

This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.

Source: graphic.com.gh

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Entertainment

 Miss Ghana 2025 finalists unveiled

• Miss Ghana finalists
• Miss Ghana finalists

 The talented 16 contestants have been unveiled at a grand ceremony held at the Tang Palace Hotel in Accra last Saturday.

These finalists made the cut following gruelling auditions in No­vember 2024, where young women from across the country show­cased their beauty, intelligence, and passion for service.

According to the organisers, the search is for a queen who exem­plifies selflessness, intelligence, discipline, and dedication to soci­etal service.

The contestants will go through calculated weekly tasks ahead of the highly anticipated grand finale on March 29, 2025.

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Each contestant will now rep­resent their respective regions as they compete for the prestigious Miss Ghana 2025 crown.

Organised by Exclusive Events Ghana and Miss Ghana Foundation, the Miss Ghana pageant is more than just a beauty competition.

As part of the modalities, the winner will not only represent Ghana on the global stage at Miss World but will also lead charitable initiatives under the Miss Ghana Foundation, focusing on support­ing vulnerable communities.

The contestants expressed their readiness to prove their mettle in the competition for the ultimate.

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This year’s pageant is being sponsored by Bullet TV and sup­ported by Gold Presence, Tang Palace Hotel, Belaqua, Bel Bever­ages Ghana, Pippa’s Health Cen­tre, Central Hotel, Accra, Airport Women’s Hospital, Renault Ghana, and Premium Motors Limited.

The rest include Dainess Chefs School, Eye360security, Hottees Ghana, Dyeweb fabrics, BELLE cosmetics, Akagres bakery, Blaq travels and Kingdom Books & Sta­tionery among others.

 By Edem Mensah-Tsotorme  

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Entertainment

 Felicia Boadu releases ‘Adom Wura’

• Felicia Boadu
• Felicia Boadu

 Ghanaian gospel musician and philanthropist, Felicia Boadu, has released her new single titled ‘Adom Wura’ a powerful message to the world.

This inspiring gospel song is a beau­tifully curated blend of traditional African rhythms and contemporary gospel sounds, crafted to appreciate, adore, and honour God as the ultimate source of grace.

With her unique voice and distinc­tive style, Felicia delivers music that uplifts and deeply resonates with her audience.

As a rising figure in contemporary gospel music, she aims to capture the hearts and souls of all who listen to her songs.

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Backed by Supreme Media Solutions, Felicia is poised to reach new heights in her music career.

Her latest single Adom Wura, which translates to Conveyor of Grace, was produced by Dan Bassey.  

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