News
Vlisco trains trade partners on digital marketing
Vlisco Ghana has organised a two-day masterclass on digital marketing to help empower their retailers to expand their digital footprint and engage in e-commerce in response to growing online customers demand.
The course model trained the retailers on basic knowledge in Social Media, the Strategic Planning Process, Best Practices in Social Media as well as a customised training on WhatsApp for Business.
Participants were provided with the basic skills to recover from the economic devastation emanating from the Covid-19 pandemic.
Addressing them, Marketing Director of Vlisco Ghana,
Reverend Stephen Badu, said, “there is no denying the impact the COVID-19 pandemic has had on our business partners. We are committed to supporting them to get through these difficult times,”.
Adding that they believe the masterclass will provide very useful tools, allowing them to establish a digital identity and presence in an easy and low-cost way.
“We shall continue to build their technical capacity while expanding their online visibility especially in these difficult times,” he said.
According to Rev. Badu, the digital space and social media for that matter had been driving a lot of conversations around the world in recent times, where people continued to turn to social media to share their experiences, information and to make purchasing decisions.
“This training is to help our retailers target these people and reposition themselves to weave into the new normal successfully”, the Marketing Director added.
On his part, National Sales Director of Vlisco, Cecil Evans-Chinery, noted that social media had become a part of everyone’s life and something that had also influenced their daily life.
He advised the retailers to tap into the space to improve their businesses.
At the end of the training, the retailers opened Facebook, Instagram and WhatsApp for business accounts.
News
NPP is so hurt by my nomination – Sam George
The Minister for Communications, Digital Technology, and Innovation, and Member of Parliament(MP) for Ningo-Prampram, Samuel Nartey George, says opposition New Patriotic Party (NPP) Members of Parliament (MPs) are hurt by his nomination.
The minister who was approved by the majority in Parliament yesterday in a Facebook post stated that “It is clear to me that the NPP is so hurt by my nomination as Minister for Communications, Digital Technology, and Innovations and would stop at nothing to fight it.”
His post was in response to photos circulated on social media suggesting he was watching what appears to be nude content on his phone.
Mr. Sam George accused the NPP MPs of circulating fake photos with a false narration to tarnish his reputation, saying: “They have resorted to a smear campaign and cheap lies with fake photos.”
“After failing to mobilise their own Caucus in Parliament to vote against my nomination, they have resorted to smear campaign and cheap lies with fake photos,” he posted.
He concluded, “I can assure them that the days of misinformation and cheap fabricated lies are coming to an end. The Ministry would tighten regulations on such illegal conducts of misinformation and disinformation in the coming weeks and sanitise our media space.So help me God.”
By Edem Mensah-Tsotorme
News
New BoG governor can’t engage in official duties – Afenyo-Markin to Mahama
The Minority Leader, Alexander Afenyo Markin has raised concerns over the assumption of official duties by Dr. Johnson Asiamah as Governor of the Bank of Ghana (BoG).
The former Deputy Governor was recently nominated by President John Dramani, on January 31, 2025, to serve as Governor, pending approval by the Council of State.
This follows a formal request by the current Governor, Dr. Ernest Addison, to proceed on leave ahead of his retirement on March 31, 2025.
However, in a letter to President Mahama dated February 4, Minority Leader raised serious concerns with Dr. Asiamah’s assumption of office in the absence of the Council of State.
“Your Excellency, it is my considered view that Dr. Johnson Asiamah should refrain from engaging in official duties at the Bank of Ghana until his nomination has been duly approved by the Council of State. While awaiting confirmation, he can seek any necessary briefings outside the formal assumption of office,” the letter noted.
He added, “I trust that due attention will be given to this matter to uphold the integrity of our institutional processes.”
By Edem Mensah-Tsotorme
Read full statement below
