News
Vlisco trains trade partners on digital marketing
Vlisco Ghana has organised a two-day masterclass on digital marketing to help empower their retailers to expand their digital footprint and engage in e-commerce in response to growing online customers demand.
The course model trained the retailers on basic knowledge in Social Media, the Strategic Planning Process, Best Practices in Social Media as well as a customised training on WhatsApp for Business.
Participants were provided with the basic skills to recover from the economic devastation emanating from the Covid-19 pandemic.
Addressing them, Marketing Director of Vlisco Ghana,
Reverend Stephen Badu, said, “there is no denying the impact the COVID-19 pandemic has had on our business partners. We are committed to supporting them to get through these difficult times,”.
Adding that they believe the masterclass will provide very useful tools, allowing them to establish a digital identity and presence in an easy and low-cost way.
“We shall continue to build their technical capacity while expanding their online visibility especially in these difficult times,” he said.
According to Rev. Badu, the digital space and social media for that matter had been driving a lot of conversations around the world in recent times, where people continued to turn to social media to share their experiences, information and to make purchasing decisions.
“This training is to help our retailers target these people and reposition themselves to weave into the new normal successfully”, the Marketing Director added.
On his part, National Sales Director of Vlisco, Cecil Evans-Chinery, noted that social media had become a part of everyone’s life and something that had also influenced their daily life.
He advised the retailers to tap into the space to improve their businesses.
At the end of the training, the retailers opened Facebook, Instagram and WhatsApp for business accounts.
News
National Service Authority to Introduce Military Training
Management of the National Service Authority, yesterday, Wednesday, April 23, 2025, held talks with the Military High Command towards the implementation of the National Service Emergency Response Readiness Programme (NSERRP).
When implemented, this will reflect His Excellency the President’s commitment towards the implementation of a short military training for National Service Personnel (NSPs) as planned efforts to instill discipline, nationalism and physical fitness among Ghanaian graduates.
The President shared this position during his maiden State of the Nation Address in Parliament on Thursday February 27, 2025.
At yesterday ’s meeting, the Director-General, Mr. Felix Gyamfi reiterated the need for all personnel to undergo basic military drills and orientation as part of orienting the youth to embrace national development.
“The introduction of this military training is a step in the right direction and must be embraced by all and sundry as one of the indicators for resetting the country, particularly the youth,” he commented.
On his part, Brigadier General Amoah-Boakye assured the Authority of their willingness to provide the requisite training for personnel when the Programme officially commences.
In all, personnel will receive up to two months of composite basic military drills starting 3rd August, 2025.
News
Ghana Tourism Authority acts on concerns of minors allegedly taken to Hotel in Accra New Town.
The Ghana Tourism Authority (GTA) has taken swift action following reports circulating on social media regarding an incident involving minors allegedly taken to a hotel in Accra New Town.
The case has been formally reported to the Nima Division of the Ghana Police Service for investigation.
In line with their mandate to ensure safety and compliance in the tourism and hospitality sector, our CEO Mrs.Maame Efua Houadjeto delegated a team from the GTA Head Office, Mr. Gilbert Abeiku Aggrey, Deputy CEO, Special Duties and Mr Ekow Sampson, Deputy CEO, Operations who joined the Greater Accra Regional Director, Ms. Roberta Dawson-Amoah, and the Deputy Director of Marketing, Ms. Clara Nketiah, to visit the said facility.
The objective was to verify the facts on the ground and take necessary regulatory action.
They commended the Ghana Police Service for their co-operation and continued support in the ongoing investigation.
Additionally, the team inspected Royal Dede Beach Resort, which has been converted into a hostel under new management without official notification to the Ghana Tourism Authority.
The team discovered that the hostel’s operations were not in compliance with the L. I 2239. Meanwhile the operator has been directed to the Standards and Quality Assurance Department of the Authority for the necessary regulation.
“We remind all accommodation operators that the Tourism(Registration and Licensing of Accommodation) Regulations, 2016 (L.I. 2239) mandates every facility to register and obtain a license from the GTA before commencing operations.
This regulation ensures quality, safety, and compliance across the industry,” they noted.
The GTA they said, remains committed to safeguarding the public and upholding the highest standards in the hospitality sector and urged
the public to report suspicious or non-compliant facilities to the nearest GTA office.
