Connect with us

Hot!

Yvonne Enyonam Afare …inspiration to young people

From nearly dropping out of school due to financial constraints and taking up petty jobs to survive, Yvonne Enyonam Afare has turned her struggles into hardwork to be­come an inspiration to young people in society.

The Manager­ess at the Nuru Lounge, one of Accra’s busiest, exclusive and exot­ic restaurants, has vowed to become one of the richest person’s to ever lived and impact the lives of the needy in society.

Born in a family of six, life was rosy from the beginning till she turned 15 when the family had few challenges and she nearly gave up her Senior High School education for her younger siblings due to financial constraints.

“It was at that moment that I had an encounter with God and made a vow never to be poor but do whatever it takes rightfully to become rich,” she told the Spectator.

She had since developed a thick skin which helped her to go through the rough patches of life to become a successful business woman.

Ms Afare, a Hotelier, Business Consultant and Entrepreneur had carved a niche for herself in the hospitality industry and working towards becom­ing one of the biggest brands in Africa and the world at large.

At age 18, young Yvonne took up a job at Metalex, a roofing company in Accra in order to fend for herself as well as save money for her education.

After few years, she moved to other companies before finally gaining admission at the Marshalls University College where she read Banking and Finance and graduated with distinc­tion.

“I later realised I was a people’s person and love to be in the service space, hence I could do better in the hospitality industry,” she said.

To become better in the industry, she enrolled at the Ghana Institute of Journalism for a certificate programme course in Events Management and Public Relations.

Advertisement

With the banking background which helped her acquire knowledge on man­aging funds and investment, she was set to enter into the hospitality space.

She had also been a freelance mar­keter for the past 10 years working with brands including Samsung, James­on Irish Whiskey, Honda, Hyundai, MJ Grand as well as Villagio Residence.

She had also coordinated the presti­gious Ghana Movie Awards since 2013 till date as well as managing grand weddings and parties.

Her strength she explained, lied in her ability to multi-task as a woman and able to handle businesses to be­come successful.

“Women generally attach a lot of passion and drive towards their work. Though there will be struggles, I per­sonally change them into my strength and not weakness,” she said.

“I become consistent towards things that I recognise as my struggles and work towards making them benefi­cial,” she stressed.

Advertisement

“I want to be known as an Encourag­er; someone who managed to surpass all challenges, rose through the storms to become successful,” she said.

Growing up at Dansoman in Accra, she said, she never thought of travel­ling abroad but through hard work and determination, she had travelled to abroad several times for businesses.

She advised young people to be truthful in everything they did to become successful adding that loyalty and honesty were important keys to becoming a successful entrepreneur.

“I am an Entrepreneur and I turn ev­erything around me to make money. I see opportunities at where there seem to be none. Where people see prob­lems, I see solutions and possibilities,” she stated.

Describing herself as the definition of beauty with brains, she said her stock-in-trade had been finding ideas and improving upon her surroundings at all times.

Advertisement

“My hobbies are to interact with people, read and acquire new knowl­edge to shape her mind. I hate poverty with passion and my greatest motiva­tion is never to be poor. I intend to be a very wealthy person,” she said.

“I have not gotten to where I want to but I want to be famous as an inspiration to others especially young girls,” she added.

She advised young girls to desist from illicit activities to acquire wealth and become famous since it would have dire consequences on their fu­ture.

“Currently, young girls think it is all about ‘twerking’ on social media to make money but sincerely there are other avenues to earn a living without going naked. Girls need not to sell their pride enrich themselves. There are other genuine means of making money without being a scammer, fraudster or sleeping with men for money.” She stated.

Advertisement

She said young people must engage in some level of self-evaluation before venturing into any kind of business to ensure it succeeds.

Hear her :young people needed to improve upon themselves by looking around their environment and see what they could do to promote their environment.

“Once you do that, you end up being rich. It is not always about the money but doing what you want, then the money follows. When there is passion, consistency becomes a hallmark,” she said.

Aside managing Nuru Lounge, Ms Afare deals in clothes as well as Iiquid soaps and detergents which she manu­factured.

She described her journey managing Nuru Lounge as amazing and working towards improving upon their services.

Advertisement

“I learnt along the journey to im­prove the place to become a hub for workers. It should be a place for net­working and sharing business ideas,” she said.

Last Thursday, she hosted a profes­sional networking hangout at Nuru, where they engaged professionals from different sectors of the economy to interact and share ideas in a very relaxed atmosphere.

“The idea is to make Nuru a pro­fessional networking zone. A place where young people who might not be employed could meet employers,” she added.

Over the years, as part of her birth­day celebrations, she has been donat­ing items worth thousands of Ghana cedis to street children and persons with special needs across the country.

“I would like to share my wealth with the needy in society and Nuru Lounge would be engaged in various Corporate Social Responsibilities,” she disclosed.

 By Michael D. Abayateye

Advertisement

Continue Reading
Advertisement

Hot!

 GEXIM deepens relations with US EXIM Bank

A management team of the Ghana Export – Import Bank (GEXIM) led by the Acting Chief Executive, Sylvester Mensah met with the leadership of the Export–Import Bank of the United States (US EXIM) on Wednesday April 23, 2025 in Washington DC, United States of America.   

The Acting President and Chairman of US EXIM, Mr. James C. Cruse and Vice President, International Relations, Ms. Isabel Galdiz received the GEXIM delegation, which included Deputy CEO for Banking, Mr. Moses Klu Mensah and Head of International Cooperation, Mr. Jonathan Christopher Koney at the headquarters of US EXIM.

The meeting offered the GEXIM team the opportunity to share the strategic direction of the Bank in line with the resetting agenda of the President of the Republic, His Excellency John Dramani Mahama for the repositioning of the Ghanaian economy into an export-led one by providing the requisite investment to Ghanaian businesses.

Mr. James C. Cruse expressed US EXIM’s eagerness to deepen its existing relations with GEXIM and proposed the signing of a new Cooperative Framework Agreement following the expiration of a Memorandum of Understanding signed in 2019 to utilize US EXIM’s medium term loan guarantees to procure machinery by GEXIM for qualified Ghanaian Small and Medium-sized Enterprises (SMEs).  

Mr.Sylvester Mensah thanked the Acting President and Chairman of US EXIM for hosting the GEXIM delegation and reaffirmed the Ghanaian government’s commitment to strengthening trade and investment between Ghana and its global partners for economic transformation of Ghana with GEXIM playing a pivotal role.

Advertisement

The two teams will be meeting on the sidelines of the 2025 US EXIM Annual Conference on 29th and April 30, 2025 to explore possible areas of collaboration and matching Ghanaian businesses to American companies. The meeting ended with an exchange of gifts.

Continue Reading

Hot!

Many SOEs have been used as mere instruments for personal wealth accumulation –Pres.Mahama

President John Dramani Mahama has expressed concern over the misuse of State-Owned Enterprises (SOEs) for personal financial gain by individuals in leadership positions.

Speaking during a meeting with Chief Executives of specified entities under the State Interest and Governance Authority (SIGA) on Thursday, March 13, the President directly attributed the dire state of SOEs to their leadership, accusing chief executives, management teams, and governing boards of prioritising personal enrichment over organisational efficiency.

He pointed to bloated budgets, unjustified allowances, and unnecessary expenditures as factors draining public funds while SOEs continue to rely on government bailouts.

“Many SOEs have been used as mere instruments for personal wealth accumulation by appointees. The chief executives, management, and boards of these enterprises are responsible for this situation. Some SOEs have become perennial loss-makers, draining public funds with bloated budgets, unjustified allowances, and unnecessary expenditures while relying on government bailouts as if entitled to them. Many of these entities are at their lowest point in the entire history of the Fourth Republic,” he said.

Advertisement

President Mahama further noted that many SOEs have been plagued by inefficiencies, corruption, and mismanagement, leading to consistent financial losses. He cited the 2023 State Ownership Report by the State Interests and Governance Authority (SIGA), which highlighted systemic inefficiencies and wasteful expenditures within these entities.

He therefore reaffirmed his commitment to reforming under-performing SOEs and ensuring they serve national interests.

He warned that loss-making SOEs will no longer be tolerated and will either be merged, privatised, or closed.

“I will assess you based on your performance. If you do not align with the pace of the reset agenda, you may be asked to step aside. If that adds to the horror movie, so be it,” he added.

Advertisement

Source: Myjoyonline.com

Continue Reading
Advertisement

Trending