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Irvine Partners, Africa’s leading independent agency, announces German expansion and launches dedicated Travel & Tourism Division
Irvine Partners, the leading independent creative communications agency in Africa, today announced the opening of its second European office in Stuttgart, Germany. This expansion coincides with the launch of a dedicated travel and tourism division within the agency.
Established in South Africa in 2010, Irvine Partners has grown its pan-African network, with wholly owned offices in Kenya, Ghana, and Nigeria. In late 2020, the agency expanded its international reach with the opening of its London office which is now the group’s headquarters.
The decision to launch the German office alongside a dedicated travel and tourism division is a natural evolution for Irvine Partners.
“Germany and the UK are two of the biggest source markets for tourism into Africa,” says Rachel Irvine, CEO and founder of Irvine Partners. “Given our deep understanding of the continent, its cultures, and its people, Irvine Partners is perfectly positioned to showcase the best of African hospitality, lifestyle and tourism products to these key markets,”they revealed.
Leading the Irvine Partners team in Germany will be Monika Scheel-Kassai, a seasoned communications professional with over a decade of experience in the German media and PR sectors.
“Driving Irvine Partners’ expansion into Germany is a career highlight and a challenge I can’t wait to take up,” says Scheel-Kassai.
“Africa is a continent with a rich tapestry of cultures, stunning landscapes, and unforgettable experiences. I am excited to leverage Irvine Partners’ vast African expertise and creative storytelling to showcase some of the continent’s best hotels, lodges, vineyards, and attractions to the German media and public,” she noted.
Hitting the ground running with key clients
Irvine Partners Germany has already secured partnerships with several key travel and tourism clients, including the iconic Kruger Gate Hotel, situated minutes from South Africa’s world-renowned Kruger National Park.
“Irvine Partners has been our longstanding communications partner across Africa and the United Kingdom for many years,” says Anton Gillis, CEO of Kruger Gate Hotel.
He added that “It naturally made perfect sense to appoint them as our partner for the German market. As a client, I value having one team that understands my business from the ground up. The economies of scale this offers and the unparalleled reach this team brings to the table are invaluable to a business like mine.”
Joint venture with the public
This expansion into Germany will be undertaken as a joint venture with established German communications, influencer, and social media agency, the public. Both Irvine Partners and the public are members of PRWA, the global network for independent agencies.
“the public has been on the ground for more than 19 years and knows the local market inside out,” Irvine says of the decision to launch as a joint venture “This means we can offer our clients exceptional value and market insight from day one, leveraging the public’s established relationships and expertise, combined with Irvine Partners’ Africa-specific specialist insights.”
Shared values and opportunity
Christian Josephi, CEO of the public, echoes these sentiments.
He said,“We are delighted to be going into partnership with Irvine Partners,” he says. “Our values are aligned, and the potential for Irvine Partners to introduce German clients to the African media landscape is equally compelling. Together, we can create truly unique and impactful campaigns that bridge the gap between Africa and Europe.”
With a presence in both the UK and Germany, Irvine Partners is well-placed to bridge the gap between African tourism entities and European travellers.
The agency’s deep understanding of African travel destinations and its proven creative communication expertise will allow Irvine Partners to develop and execute targeted campaigns that resonate with European audiences.
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Swedru All Blacks back to winning ways, Roshan humble King Faisal
Sekondi Rospak FC made it eight wins in eight successive home games after three second-half goals from John Amoah, Joseph Ntow and Stephen Anthony Kofi. John Amoah opened the scoring in the 55th minute after a barren first half. Joseph Ntow added to the tally in the 56th minute before Stephen Anthony Kofi rounded things up in the 74th minute to give Rospak a 3-0 win over former Premier League side King Faisal.
Elsewhere at Swedru – leaders Swedru All Blacks humbled PAC Academy in an emphatic 2-0 win. Zayat Bubakari scored first for Swedru All Blacks in the 27th minute before Rudolf Junior Nana Kwasi Mensah made it 2-0 in the 34th minute. Swedru All Blacks are top of the table with 36 points – 4 points ahead of second placed Rospak FC.
Meanwhile, Former Premier League side Cape Coast Mysterious Dwarfs recorded their fourth successive home victory after beaten New Edubiase United 2-1 at the Robert Mensah Park. Enoch Odoom struck first for Cape Coast Mysterious Dwarfs in the 19th minute but Steven Asante equalized for New Edubiase United before halftime. After the interval, Godfred Eshun scored from distance in the 65th minute to help Cape Coast Mysterious Dwarfs secure all the points.
Here are the results in Zone Two
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Cervical Cancer alert: Avoid sex at early age
The Programmes Manager of Non-Communicable Diseases (NCDs) of the Ghana Health Service (GHS), Dr Mary Efua Commeh, has advised young girls to avoid sex at an early age.
This, she explained, will give the cervix the opportunity to mature before they become sexually active.
“You need to delay what we call the first sexual intercourse as much as possible to give the cervix the opportunity to mature before the person becomes sexually active,” she said.
Dr Commeh stated this in an interview with The Spectator in Accra on Tuesday as a part of the Cervical Cancer awareness month.
According to her, cervical cancer was the second leading female cancer in Ghana with a total of about 3,072 cases annually, and out of that, 1,815 deaths are recorded, representing more than 50 per cent.
She indicated that “If young girls are going to be sexually active, then you need to talk to your parents about being vaccinated.”
She explained that vaccinating young girls against human papillomavirus (HPV) has been found to be a very effective way of preventing cervical cancer.
“There are countries that started HPV vaccination years ago and they are not seeing any cervical cancers now because they would have eliminated most of the high-risk HPVs in their women. So if the high-risk HPV is not there, then obviously the results on cervical cancers are going to go down,” she added.
Dr Commmey said the HPV vaccination is recommended for young girls aged nine to 14 years, adding that it had been found to be highly effective, not just for cervical cancers but for other HPV-related cancers, such as anal cancers, cancers of the vagina, genital warts, amongst others.
She further elaborated that the idea is to put up a barrier before the HPV comes in and that once a young female encounters it, she is already protected.
She also mentioned that for cervical cancers, the main cause is called HPV infection, saying generally, all sexually active women acquire HPV at some point in their lives.
However, the Programmes Manager of NCDs at the GHS mentioned that the body has a way of clearing the HPV, explaining that it is a natural mechanism that goes on, unfortunately, there are a few women whose HPV persists.
Moreover, she noted that the numbers for Cervical Cancer tend to be much higher because at times, clients would wait, and try all sorts of medications before they finally report to the health facility saying “we actually lose some women before they get to the hospitals with over 75 per cent of the cases coming in its third and fourth stages.”
Dr Commey, therefore, called for public awareness while ensuring the availability of information for prevention and control.
By Jemima Esinam Kuatsinu
