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Public Relations amidst COVID-19: Top 10 female practitioners for year 2020
Every year Women in PR Ghana, a networking platform aimed at mentoring the next generation of young Public Relations and communications professionals releases a list of female practitioners valuable contributions towards the growth of their organisations or private enterprises.
In spite of the disruptions caused by COVID-19, some practitioners still defied the odds to make a mark in their respective organisations. The top 10 outstanding women in 2020 were named recently and, as expected, some popular names popped up again.
According to Women in PR, the list was compiled based on how the women tackled COVID-19, through “internal and external communications”, and how they used the period to “impact the vulnerable” in society.”
Here is a summary of their achievements and impact, as published by Women in PR Ghana.
Ms Esther Cobbah (CEO, Stratcomm Africa)
The award- winning practitioner and advocate of green environment was listed for using her social media platforms to host live conversations on ‘Green Living’ and offer useful tips to her followers on how to start, grow and maintain simple green plots/gardens at home.
Her organisation, Stratcomm Africa, supported the national communications efforts by rolling out series of communication campaigns such as “Koo the COVID Prefect” in the ‘Fante’ dialect to educate the public on COVID-19.
The 8th edition of her annual Ghana Garden and Flower Show which usually took place as a physical event was hosted virtually due to restrictions on physical activities.
Ms Shirley Tony Kum (Corporate Communications Manager, Vivo Energy)
Throughout year 2020, Shirley is said to have led and driven several sustainable and impactful projects within her industry.
Her organisation, Vivo Energy (Shell) launched an initiative dubbed ‘Retailer Sustainability Programme’ to complement government’s efforts in combating COVID-19.
The programme led the organisation to roll out a number of interventions for their staff and local communities.
She led her team to win some awards including Excellence Award in Corporate Social Responsibility (Downstream) at the Ghana Oil and Gas Awards.
She was adjudged the ‘Unsung Hero’ for her outstanding contribution to the Oil and Gas Industry under the Vivo Energy brand and also won the ‘Corporate Lady of the Year ‘ at the 2020 Women’s Choice Awards Africa.
Ms Cynthia Eyram Ofori-Dwumfuo (Group Head, Marketing and Corporate Affairs, Hollard Ghana)
During the COVID-19, she led her team at Hollard Ghana to develop a communication strategy through the use of affection emojis (a small digital image or icon used to express an idea or emotion) on branded bus stop shelters.
The emojis were the team’s way of communicating love and care to the many individuals affected by the pandemic.
In October 2020, Cynthia led her team to pay the road tolls of over 20,000 motorists as a gesture of appreciation and care, as part of the company’s customer service week celebration and she led her organisation to make donations to relevant institutions.
Ms Cassandra Twum Ampofo (Head of Public Relations Unit, Ghana Education Service)
The COVID-19 pandemic led to the closure of schools and presented some hard times to her institution, however, Cassandra was prepared to provide adequate information on every issue raised with resilience and tenacity.
She is credited for improving brand visibility of the Ghana Education Service (GES both online and in mainstream media.
GES partnered the Ghana Broadcasting Corporation to introduce the Ghana Learning TV — a free-to-air channel to bridge the learning gap during the lockdown and closure of schools.
In September 2020, she won the Communications Personality of the Year at the National Communications Awards.
Ms Sophia Lissah (Group Head, Communications, Jospong Group of Companies)
Ms. Sophia’s organisation had made a number of logistic and financial contribution towards the fight against COVID-19, such as cash donations to the Noguchi Memorial Institute for Medical Research (NMIMR) to promote research on COVID-19, and had also led nationwide disinfection of schools, markets, and other public places.
Ms Praise Nutakor (Head of UNDP Ghana’s Communications Unit)
In 2020, she led her organisation on a number of campaigns and interventions such as the ‘For Better Business Together’ programme, ‘Youth Impact Series’, ‘COVID-19 Intervention Challenge’, ‘Digital Transformation and Financial Inclusion’, ‘Ballots without Bullets’, among others.
Nana Efua Rockson (Head, Communications & Public Relations of the Institute for Educational Planning and Administration, UNESCO Category II Centre)
Until her current role with UNESCO, she was the Group Head, Corporate Affairs & Marketing of GLICO GROUP Limited. During the pandemic, her organisation donated some essential items to the Ghana Prisons Service, Ghana Air Force among others.
In the course of the year, she was awarded at the Ghana Insurance Awards 2020 for her contribution to the Insurance industry in sustaining a vibrant brand at GLICO while serving on various committees to create insurance awareness.
Ms Josephine Appiah Nyamekye (Afrobarometer Communications Coordinator for Anglophone West Africa CDD-Ghana
COVID-19 presented an opportunity for her team to explore innovative strategies to help strengthen CDD-Ghana and Afrobarometer’s partnerships with its stakeholders.
She had been instrumental in helping CDD-Ghana and Afrobarometer feed into national and international discourse and policy discussions on COVID-19.
In 2020, Ms Josephine (co)authored about a dozen research papers and blogposts some of which were featured on platforms such as the Washington Post and Brookings Institution.
She was instrumental in leading the Communication’s Team of Coalition of Domestic Elections Observers (CODEO) to provide information about the electoral environment.
Ms Georgina Asare Fiagbenu (Senior Manager for Corporate Communications – MTN Ghana)
During the pandemic, her organisation’s foundation (MTN Foundation) distributed Personal Protective Equipment to support the fight against COVID-19 across various health facilities in the 16 regions.
Ms Silvia Owusu- Ankomah (Corporate Relations Director, Guinness Ghana Breweries PLC)
Sylvia and the Guinness Ghana team, having recognised the dire impact of COVID-19, took steps to roll out a loyalty initiative dubbed ‘Rise Up’ where they invested significant funds to support their trade partners and customers to get back to business.
Sylvia and her team introduced ‘Link Up’ – a promotion which offered consumers sufficient mobile phone airtime whenever they purchased the companies range of products.
She again led her team to unveil Guinness Ghana’s new corporate identity with a refreshed and redesigned logo as part of activities to celebrate the brand’s 60 years of impact in Ghana.
By Spectator Reporter
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ASWIM lauds Prof Naana Jane Opoku-Agyemang
The Association of Women in the Media, (ASWIM) has congratulated Professor Naana Jane Opoku-Agyemang on her historic achievement as Ghana’s first female Vice President.
The association said her trailblazing journey with sterling accomplishments from academia to politics, is undoubtedly, a vivid inspiration to countless women and girls across Ghana and Africa.
This was contained in a statement signed by its president, Mrs Mavis Kitcher, and copied to The Spectator on Tuesday in Accra.
“ASWIM celebrates your remarkable career, marked by numerous firsts, including the first female Vice-Chancellor of the University of Cape Coast, (UCC), and the first female to hold a professional chair in Ghana, (UCC),” the statement said.
It said the accomplishments of Prof Opoku- Agyemang were clear testament to the brilliance, resilience and resourceful nature of the complete beautiful African woman.
“As she takes on this new role, ASWIM proudly lauds her commitment to education, women’s empowerment, distinguished public service and patriotism and is very confident that her pursuit of excellence, love for humanity, humility, decency, modesty and commitment to the welfare of the vulnerable will characterise Ghana’s political leadership and public service,” the statement added.
By Jemima Esinam Kuatsinu
Entertainment
Demolition of Fantasy Dome unfair — Mark Okraku-Mantey
Months after the Fantasy Dome was dismantled to make way for construction at the Ghana International Trade Fair site, the Deputy Minister of Tourism, Arts and Culture, Mr Mark Okraku-Mantey, has expressed concern over the manner the facility was destroyed.
In an interview on Daybreak Hitz with Andy Dosty, Mr Okraku-Mantey criticised the handling of the dome’s dismantling, suggesting that it could have been done without causing damage.
“I don’t think that leadership gave instructions that they should do what happened. The structure was a prefab but I hear the people destroyed it. That one, we cannot defend it. It is unfair to him (owner). Sometimes, you give instructions and people will go and do things that will make you look bad,” he stated.
When asked about any punitive measure against the workers responsible for the destruction, Mr Okraku-Mantey clarified that the Trade Fair does not fall under his ministry.
He said he had previously contacted the owner, Leslie Quaynor, to discuss relocating the dome, and even suggested the National Museum as a potential site, though it was too small.
The demolition of the 20,000-seater Fantasy Dome occurred on March 16, 2024.
According to Dr Agnes Adu, CEO of the Ghana Trade Fair Company Limited, the action was taken after multiple notices were given to Quaynor to vacate the premises for redevelopment, as per their tenancy agreement.
Dr Adu noted that all previous tenants had complied except for the Fantasy Dome.
Quaynor, in an interview with JoyNews, confirmed that his lease had ended, and was in the process of relocating the dome.
He had requested an extension, which was denied, leading him to seek a writ and an injunction from an Accra High Court to halt the demolition.
Despite this, the demolition proceeded, causing significant damage to the structure.
Quaynor described the incident as a major setback, not only for his business but also for the entertainment industry, which relies on venues like the Fantasy Dome.
