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Stiebel Eltron clocks 100 years of branding excellence in water heating

• Stiebel Eltron

Stiebel Eltron, a leading name in water heating equipment has found it way on to the Ghanaian market.

This has been made possi­ble through a strategic part­nership with Hisense Ghana.

As a result, the company has brought its world-class water heaters to the Ghana­ian market, making premium quality and energy efficiency accessible to homes and businesses alike.

A statement from the company gave an indica­tion of maintaining the high standards set on the Euro­pean market that makes it a leading brand as far as water heating equipment are concerned.

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“And for over 100 years, this European brand has con­sistently delivered top-quality products and set the stan­dard for innovation. This remarkable achievement is a testament to our dedication to providing customers with reliable, energy-efficient, and stylish water heaters.”

It said “Stiebel Eltron’s success story is an inspira­tion to businesses worldwide. Our focus on branding and marketing, combined with our unwavering pursuit of excellence, has solidified our position as a global leader in the water heating industry,” it said.

It said Stiebel Eltron prod­ucts, prominently showcased in Hisense showrooms across Ghana, are a symbol of quali­ty and sophistication.

Stiebel Eltron’s commit­ment to brand building has been recognised with presti­gious awards, including the German Brand Award.

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This accolade underscores the brand’s dedication to cre­ating a strong brand identity that resonates with custom­ers and sets them apart from the competition.

The statement mentioned three key changes the com­pany would consider which includes building stronger emphasis on branding and marketing, highlighting the German Brand Award to emphasise brand strength, focusing on the partnership with Hisense to showcase market reach, use more active and engaging language and streamline the message for conciseness and impact.

“Stiebel Eltron’s brand strength and marketing achievements positions them as a leader in the water heat­ing industry and highlights its successful partnership with Hisense and commitment to the Ghanaian market,” the statement said.

 By Spectator Reporter

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3 schools in Agona receive computers from CBG

Beneficiary schools presented a citation in honour of Mr Daniel Addo, Managing Director

Beneficiary schools presented a citation in honour of Mr Daniel Addo, Managing Director

Consolidated Bank, Ghana (CBG) has made a donation of computers to three schools in the Sekyere South District of the Ashanti Region to enhance the studies of technology at the basic level of education.

The recipient schools were Bipoa Seventh Day Adventist (SDA) Junior High School, Agona SDA Junior High School and Bedomase D/A Basic School, with each receiving 10 desktop computers.

Mr Daniel Addo, Managing Director of the Bank, said it was important to contribute to the development and sustainability of the communities they served.

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He disclosed that their Corporate Social Responsible initiatives focused on three core pillars-Health, Community Development and Education, and that through these pillars they actively contributed to the United Nation’s Sustainable Development Goals (SDGs) addressing key areas that would drive progress and wellbeing.

Mr. Addo noted that Agona like many other communities, thrived on agriculture, yet it faced challenges in accessing certain essential resources, particularly in information technology (IT) education.

He said the computers would open the doors to new opportunities and allow students to build essential IT skills, and commended the Gyasiwaa Education Support for their invaluable role in identifying the beneficiary schools and ensuring that their efforts would have the greatest impact where it was needed most.

The Managing Director disclosed that in addition to the computers, they had also given the schools a much-needed facelift across all the three schools by doing some electrical, painting and tiling works and refurbished their ICT laboratories.

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Mr. Desmond Kwadwo Mensah, Headmaster of Bipoa SDA Junior High School on behalf of the three beneficiary schools expressed gratitude to the CBG for the kind gesture.

He promised the computers would be used effectively for the intended purpose to improve ICT education, saying the students in the area always performed well in the theory aspect of ICT but could not perform in the practicals because of the lack of equipment.

Nana Osei Kwadwo, the chief linguist, who represented Nana Gyapa Ameyaw, chief of Bipoa, commended CBG for the impactful initiatives to raise the standard of education in the community and nearby ones.

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WAPCo presents scholarships to 50 brilliant students in Western Region

Mrs Burkett (left) presenting an award certificate to Muhammed Bin Aisha, a BSc Petroleum Refining and Petrochemical Engineering student at University of Mines and Technology (UMaT),Tarkwa.

Mrs Burkett (left) presenting an award certificate to Muhammed Bin Aisha, a BSc Petroleum Refining and Petrochemical Engineering student at University of Mines and Technology (UMaT),Tarkwa.

The West African Gas Pipeline Company Limited (WAPCo) has presented scholarships to 50 brilliant students in the Shama District of the Western Region.

The beneficiaries are part of WAPCo’s scholarship awards given to 70 students in host communities including Greater Accra Region, for this year, totalling GHȻ462,000.

Mrs Burkett (middle) in pose with beneficiaries at the ceremony
Mrs Burkett (middle) in pose with beneficiaries at the ceremony

The beneficiaries who are pursuing various courses in tertiary institutions came from Shama, Abuesi, Aboadze and Lower Inchaban communities.

In addition to these new scholarships, WAPCO is also supporting about 120 continuing students across institutions in Ghana totalling GHȻ750,000, this year.

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This brings the total investment of WAPCo in the education of students from its seven host communities in Ghana for this academic year to about GHȻ 1.2million.

The Managing Director of WAPCo, Mrs Michelle Burkett, remarked that, the event celebrated not only the accomplishments of remarkable individuals, but, also to reaffirm the   commitment of WAPCo to the future of the communities.

The   mission of WAPCo, Mrs Burkett stated, went beyond the gas transportation services they provided and involved a broader vision of fostering growth, innovation and opportunities in host communities.

She also said, the scholarships were a testament to WAPCo’s vision and commitment to nurturing the next generation of leaders, thinkers and change makers.

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The WAPco MD recognised that beneficiaries had excelled academically and shown a profound commitment to their personal and professional development, stressing “Their journey is a testament to their hard work and to the support of their families, teachers and mentors.”

The General Manager, Corporate Affairs, WAPCo, Dr Issac Adjei Doku, noted that, this year’s awards was remarkable, marking the 10th batch of their annual scholarship awards.

He indicated that, as WAPCo marked the significant milestone of its scholarship programme, it was also reflecting on a decade of transformative impact in the society and the community that it operated in.

To date, he said, WAPCo’s scholarships had benefitted 642 students in seven host communities, comprising 356 males and 286 females.

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The beneficiaries, he said, had demonstrated exceptional talent and an unwavering commitment to their education, and that, the award was not just a recognition of their past accomplishment, “but also a good of confidence in your future.

The District Director of Education, Mr Raphael Aidoo-Taylor, saluted WAPCo for the scholarship awards which would empower the students by providing them with the financial support, reinforce their needs to pursue higher education and achieve their dreams.

END/END

Pics 1.2. Mrs Burkett (middle) in pose with beneficiaries at the ceremony. Pic 3 Mrs Burkett (left) presenting an award certificate to Muhammed Bin Aisha, a BSc Petroleum Refining and Petrochemical Engineering student at University of Mines and Technology (UMaT), Tarkwa.

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