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Why Valentine is all about Red

• Shops are selling anything red

 Valentine’s Day or St. Valen­tine’s Day is when lovers express their affection with greetings and gifts on February 14.

Whether it is pending the evening with someone special or buying them gifts, Valentine’s Day is a celebratory day for many. But the question is why is the colour red associated to the occasion unlike other events such as Christmas (which is red and green)?

Weeks before the celebration, shelves of stores are decorated in red, white, and pink.

Red is usually the colour associated with Valentine’s Day but you rarely see Valentine’s Day decorations with just red. This colour is almost always flanked by pink and white.

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One of the simple reasons why red is connected to love (and to St. Val­entine’s Day) is the fact that it is the same color of blood and of the heart.

This connection to love is part of why some countries, including China and India, encourage brides to wear red to their weddings. White is tra­ditionally associated with purity and innocence.

On its own, white symbolises purity but its combination with red is signif­icant when it comes to Valentine’s Day, too. The colour combination of red and white is often thought to symbolise unity, which offers another explanation.

Scientists have even deduced that the colour red evokes some of the strongest feelings in us, just by sight. Both men and women are more attractive to the other sex when the colour red is in the picture. So, it is no surprise that the vibrant and intense colour has become a symbol of St. Valentine’s Day.

The history of Valentine’s Day and the story of its patron saint are shrouded in mystery. One legend holds that Valentine was responsible for passing notes between incarcerated Christian lovers and performing mar­riages between them. Another holds that he became romantically involved with a woman whose sight he had restored, sending her a note signed, “From your Valentine.”

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Although the true origin of the holiday remains vague, Valentine’s Day was not celebrated as a day of romance until about the 14th century.

In Ghana, the day is celebrated to promote the consumption of choco­late and other cocoa products among the population. This initiative was spearheaded by the then tourism minister, Mr Jake Obetsebi-Lamptey (of blessed memory) in 2007 who announced that Val’s Day would be replaced by the celebration of choc­olate.

The idea has caught on with Ghana­ians, as many buy chocolates and oth­er cocoa products for their loved ones on February 14, aside red clothing, flowers, teddy bears, and wine.

 By Yunusah Essandoh

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Craze for x’mas shopping:  Crowded markets, low patronage

• Traders display their items

 Vendors of food and other wares associated with the Christmas cele­bration have expressed surprise at the low patronage despite the increased number of visitors to some of the ma­jor markets across the capital.

Four days to the celebration(Christ­mas), the markets are filled with vari­ous products ranging from food, cloth­ing, livestock and many other stuff, but according to the vendors, patrons are doing more ‘window’ shopping.

The Spectator on visits to some of the markets in the capital, notably the Odawna, Makola, Accra Central Business District, New Town and others made similar observations as shoppers crowd them but did little in terms of purchases.

The paper also observed that ma­jority of vendors, originally selling other wares have switched to product related to the festive season.

 What it means is that there are a lot more clothes, food and vege­tables, livestock and poultry, toys, firecrackers, drinks of different types and many others on display.

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The markets have also stretched to the pedestrian pavement, leaving very nar­row spaces for commuters to move about freely.

That, in addition to a few of the female vendors dressed in coloured attires to reflect the occasion, has heightened the euphoria, leaving the low sales as the only headache for the vendors.

Speaking with this paper, they sounded very optimistic, believing that sales would improve in the last few days to the yule­tide.

According to them, there was the oppor­tunity to sell beyond Christmas as the New Year celebration offers similar opportunity to trade the same wares.

They urged patrons to throng the mar­kets to shop since prices were quite mod­erate and products affordable for all.

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 Retirement service for Elder John Ackom-Asante,3 others

 Retired Deputy Editor of The Spec­tator, Elder John Ackom-Asante, was last Sunday honoured by the Church of Pentecost Windy Hills District in Kasoa in the Central Region, with a retirement thanksgiv­ing service, after serving for 26 year as an Elder of the church.

He was honoured with a citation and certif­icate of service along with three other elders who served in the capacity for various years.

Elder Ackom-Asante was baptised at the Darkuman Central Assembly in 1979 and or­dained as an Elder in 1997.

The citation read “Your selfless service, zeal, willingness to relate wholeheartedly and your desire to effect change has gone a long way to shape the lives of many people in the church and the nation over the 26 years of your dedication to the service of the Lord.”

Elder Ackom- Asante held many positions at the Darkuman Central Assembly, Obuasi in the Ashanti Region and Tema, serving in various capacities as youth and evange­lism ministry lead­er and marriage counsellor.

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He was the founding member of the Darkuman Christian Fellowship, a member of the Greater Accra Chris­tian Fellowship; member of Bible Society of Ghana; founding member Obuasi Chapter Full Gospel Busi­nessmen Fellowship Interna­tional and founding member of New Times Corporation Christian Fellowship and Chaplain, Methodist Universi­ty Tema Campus 2009- 2010.

As a professional journal­ist, Elder Ackom-Asante com­bined effectively and effi­ciently his duty as a member and elder of the church and the demands of his profes­sion, with admiration from the church, kith and kin, till his retirement on December

 From Alhaji Salifu Abdul-Rahaman, Kasoa

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