Entertainment
A Melodic Journey through Ghanaian Gen Z’s Hearts
In the world of music genres and emotions, there exists a unique space for mellow beats, effortlessly transporting one to tranquility and introspection.
Among Gen Z listeners in Ghana, one trend shines brightly, their unwavering love for mellow music. From Lo-Fi and sad melodies to chill vibes and easy-listening anthems, the younger generation has wholeheartedly embraced these soothing sounds to navigate life’s complexities in a fast-paced world.
Whether it’s the introspective lyrics, delicate instrumentation, or soul-stirring vocal performances, according to Spotify data, mellow music has become a trusted companion for Gen Z across Africa as they embrace the beauty of vulnerability and emotional depth.
For instance, in Ghana, Tom Odell’s Another Love, a track that delicately weaves a tale of pain and longing, illustrating the struggle to release a love that has faded away is the most listened-to mellow song among Gen Zs, along with Lewis Capaldi’s Someone You Loved, another anthem of heartbreak.
These standout songs, along with the others, offer a diverse range of introspective and emotive experiences. They touch upon universal themes of love, heartbreak, vulnerability, and self-reflection, making them resonate deeply with Gen Zs.
Through their relatable lyrics and melodies, these songs provide a refuge for young listeners, offering solace and understanding amidst the complexities of their own personal journeys.
These tracks have found their home in the meticulously curated mellow playlists like Soft Pop Hits, Chill Hits, Soft Life, and Sad Hour among others.
These playlists serve as sanctuaries for the wounded hearts seeking solace, reminding them that they are not alone in their struggles
As for the timing of mellow music consumption, the 18-24 age group tends to seek solace in the mellowness of their favourite tunes during two distinctive periods: 10:00 PM, when the world quiets down and the night unfolds; and 12:00 midday, when people seek out moments of calmness and contemplation amidst the busyness of the day.
“Mellow music is a respite from the constant connectivity and information overload of the modern world, offering a space where listeners can find solace, connect with their emotions, and navigate the complexities of life at their own pace,” says Phiona Okumu, Spotify’s Head of Music for Africa.
Entertainment
MUSIGA honours Sparqlyn at 2025 Akwaaba Festival
The Musicians Union of Ghana (MUSIGA), led by veteran Ghanaian Musician, Bessa Simons has honoured popular Ghanaian musician and entrepreneur Sparqlyn, known in private life as Ahmmed Kanneh Larweh.
Sparqlyn was honoured for his remarkable contributions to the country’s music industry and youth development.
Sparqlyn was presented with two plaques for his outstanding contribution to the Ghanaian music industry over the years.
In addition to the plaques, the musician, who also holds the chieftaincy title Noryam Matse, the Development Chief of Manye Krobo, was presented with a beautifully crafted citation which was signed by Madam Elizabeth Tagoe of Tagoe Sisters fame, Chairperson of The Greater Accra Chapter.
Sparqlyn, who was visibly moved by the recognition, expressed his gratitude to MUSIGA and all who supported his journey.
In a chat with the media, he reaffirmed his commitment to using his platform and chieftaincy role to promote Ghanaian music and empower the youth.
The prestigious ceremony took place on March 6 at the National Theatre during the annual Akwaaba Festival organised by the Musicians Union of Ghana and under the auspices of the Ministry of Tourism, Culture and Creative Arts, Ministry of Foreign Affairs & Regional Integration, Ministry of Trade & Industry, Ghana Tourism Authority, National Commission on Culture and the National Theatre Executive Board.
Entertainment
TGMA unveils nominees this Saturday
The air is electric in Ghana’s music scene as the long-anticipated nominee announcement for the 26th Telecel Ghana Music Awards (TGMA) is nearly here.
Music lovers should mark their calendars for Saturday, March 15, when the nominees will be revealed live on TV3 and across the Ghana Music Awards official social media channels.
This year’s nominations promise to be some of the most competitive yet. After weeks of submissions and meticulous deliberations, music fans across the country will finally learn which artists and groups will be contending for the highly coveted awards.
The Road to the Nominees Announcement
It all began on January 21, 2025, when nominations officially opened for the TGMA. Artists and groups had until 16th February to submit their works released between January 1, and December 31, 2024.
The response was nothing short of phenomenal, with over 1,500 entries pouring in from more than 130 talented artists and groups—a true testament to the dynamic and ever-growing nature of Ghana’s music industry.
The Deliberation Process
Once the deadline passed, an expert panel of industry insiders and stakeholders rolled up their sleeves for the daunting task of sifting through the entries.
The review process was thorough, with each submission evaluated based on a set of specific criteria to ensure only the most deserving artists and groups made it onto the shortlist.
The final selections were validated by the TGMA board and key industry players, ensuring transparency and fairness every step of the way.
The Big 5 Categories: The Showstoppers
While every category brings its own set of thrills, the Big 5 awards are the ultimate crown jewels. These prestigious categories will be revealed live on TV3 on Saturday, 15th March, it includes; Record of the Year, Album of the Year, Telecel Most Popular Song, New Artiste and Artiste of the Year.
The Telecel Ghana Music Awards: Celebrating Excellence
The Telecel Ghana Music Awards play an essential role in showcasing and celebrating the best of Ghana’s musical talent. By recognizing excellence, the awards inspire artists to reach new creative heights while fueling the growth of the industry.
They also serve as a unifying force, bringing together artists, industry leaders, and music lovers in a shared celebration of Ghanaian music.
With Ghana’s top artists and groups battling it out for the prestigious honors, the anticipation is at an all-time high. As the music industry continues to evolve, the TGMA remains a true benchmark of excellence.
